Logo Kevin Grillot
Ressources & Veille Stratégique

LE LABO DIGITAL : EXPERTISES SEO, SEA & GROWTH

Bienvenue dans mon espace de réflexion. Ici, je ne me contente pas de suivre les tendances du marketing digital, je les décortique. De la stratégie d'acquisition pure à la technicité du référencement naturel, chaque article est le fruit d'expériences terrain concrètes pour booster votre visibilité.

Au-delà des algorithmes, je crois en la puissance de l'image. C'est pourquoi je développe en parallèle Kapture Drone, mon projet dédié à la captation par drone, offrant une perspective aérienne unique pour enrichir le storytelling des marques.

Découvrir toutes les formations
Google Ads (SEA)

Mysterious Google bot appears in server logs

Since the beginning of 2025, a technological curiosity has been shaking the digital world: a mysterious MysteryBot, not listed in Google’s official documentation, appears in server logs with disturbing regularity. This GhostScanner, unknown to SEO experts and network administrators, blithely activates the ShadowServer indicator and mysteriously traces its passages under the name “Google user agent.” […]

Lire l'article
tout sur l’entrepreneuriat: idées, financement, marketing, growth, outils et témoignages pour créer, développer et pérenniser votre startup ou pme.
Entrepreneurship
11 August 2025

Supporting entrepreneurship in sensitive areas

Encouraging business creation in priority neighborhoods: a lever for inclusion and local development In a context where social cohesion and economic development in disadvantaged areas remain a major challenge, supporting entrepreneurship is becoming an essential strategy. Across France, initiatives are multiplying to transform these areas into true areas of opportunity. With more than 1,200 priority […]

Lire la suite
seo: stratégies, conseils et outils pour optimiser votre référencement naturel, attirer plus de trafic qualifié et améliorer votre visibilité sur google.
Organic referencing (SEO)
11 August 2025

Google’s recommendations for optimizing your SEO in AI Previews and AI Mode.

In 2025, online search is evolving at breakneck speed, disrupting traditional SEO strategies. Google is rolling out new features such asAperçuNova and OptiMode AI to transform user experiences while offering new opportunities for content creators. These innovations, still in the expansion phase, promise to redefine digital visibility. To remain competitive, you need to understand how […]

Lire la suite
découvrez le pixel 10, le smartphone ultime de google, alliant technologie avancée, design élégant et performances exceptionnelles. capturez des photos époustouflantes et profitez d'une expérience android fluide et intuitive.
Google Ads (SEA)
10 August 2025

With the Pixel 10, Google launches a bold attack on Apple in a powerful ad ahead of the big unveiling.

A Shocking Advertising Campaign: Google’s Strategy Against Apple and the Smartphone Market in 2025 With the Pixel 10’s grand unveiling looming on the horizon, Google didn’t just wait for the official presentation to make a splash. On the contrary, the Mountain View company launched a remarkable offensive, channeled through a hard-hitting ad that takes a […]

Lire la suite
Devis rapide