LE LABO DIGITAL :
EXPERTISES SEO, SEA & GROWTH

Wikidata: The Hidden SEO Asset That Powers Google, ChatGPT, and More

In the vast and constantly evolving world of the web, some databases remain discreet yet play a pivotal role in building the answers we see on Google, ChatGPT, or Bing. Among them, Wikidata stands out as a true strategic lever for improving online visibility and optimizing the way machines understand entities. Yet, very few entrepreneurs, […]

découvrez les meilleures stratégies et astuces en advertising pour booster votre visibilité en ligne, attirer plus de clients et optimiser votre retour sur investissement.

Google Ads (SEA)

Google boosts advertising with AI for Q4 2025

As digital giants continue to push the boundaries of online advertising, Google once again stands out with its bold strategy. For the last quarter of 2025, the Californian firm is announcing a major shift: the massive integration of artificial intelligence into its advertising tools. This ambitious move isn’t limited to a few adjustments, but aims […]

découvrez comment l'entrepreneuriat chez les jeunes stimule l'innovation, favorise l'autonomie et contribue à l'économie. conseils, ressources et témoignages pour encourager l'esprit d'initiative des jeunes entrepreneurs.

Exploring Youth Entrepreneurship in Edmonton: An Inspiring Conference

A captivating exploration of youth entrepreneurship in Edmonton at an inspiring conference In 2025, Edmonton stands out as a true springboard for young people who want to build innovative projects and boost the local entrepreneurial fabric. The recent conference dedicated to young leaders, called Inspiration Startup, brought together some thirty young people from diverse backgrounds, […]

découvrez tout ce qu'il faut savoir sur l'acquisition : définitions, méthodes, astuces et bonnes pratiques pour réussir vos stratégies d'acquisition et développer votre activité efficacement.

News

Perplexity Makes a Splash with $34.5 Billion Offer to Acquire Chrome from Google

Amidst turmoil in the digital giants sector, an AI startup named Perplexity is striking hard, proposing an exceptional offer to acquire Google Chrome. With a $34.5 billion cash offer, it is upending the balance established for years, while the American courts are demanding the sale of the browser to Google due to monopoly. This financial […]

découvrez l'univers des start-ups : innovation, entrepreneuriat, conseils pratiques et actualités pour lancer, financer et développer votre jeune entreprise avec succès.

Ismaël Emelien makes his big comeback in the world of start-ups

Ismaël Emelien’s Strong Return to the Startup World in 2025 After being a key figure in the French political landscape by supporting Emmanuel Macron during his 2017 presidential campaign, Ismaël Emelien is now making a bold shift. His name, long associated with strategy and the corridors of power, is resurfacing in the startup world with […]

découvrez comment identifier et utiliser des sources fiables pour garantir la véracité de vos informations et renforcer la crédibilité de vos travaux.

News

Google reveals its selection of trusted sites with the “Preferred Sources” feature.

Google Expands its Trusted Sites with the “Preferred Sources” Feature: A Revolution in Search in 2025 For several years, Google has positioned itself as the ultimate guardian of information quality, but in 2025, the company is taking things a step further with the gradual launch of its “Preferred Sources” feature. A veritable goldmine for understanding […]

découvrez une sélection complète de sources fiables et pertinentes pour approfondir vos recherches, enrichir vos connaissances et valider vos informations sur différents sujets.

Local SEO

Only 12% of the sources mentioned by AI make it into Google’s top 10

In 2025, the convergence between artificial intelligence and SEO poses a major challenge for web players. While natural SEO has long dictated content visibility, the way generative AI selects its sources could well disrupt this established order. A recent study highlights that, on average, only 12% of links cited by assistants like ChatGPT or Perplexity […]

découvrez l'entrepreneuriat : conseils, stratégies et ressources pour lancer, développer et réussir votre entreprise, que vous soyez débutant ou entrepreneur confirmé.

Young people explore the entrepreneurial world thanks to the Marck Youth Service Cooperative

Young Entrepreneurs Learn About the Entrepreneurial World with the Marck Youth Service Cooperative In 2025, the rise of youth initiatives in the field of social and cooperative entrepreneurship is stirring excitement across all regions of France. Among these vectors of social innovation, the Marck Youth Service Cooperative (CJS) stands out as a true springboard for […]

découvrez comment identifier, évaluer et sélectionner les sources d'information les plus fiables et pertinentes pour vos recherches ou projets professionnels.

Google Ads (SEA)

Google presents its ‘preferred sources’: discover the sites deemed reliable

In 2025, searching for information online has never been more strategic, especially considering that Google, the undisputed search giant, is rolling out a new feature called “Preferred Sources.” This initiative will revolutionize the way users access online content by highlighting a list of sites considered trustworthy. This innovation, first tested in the United States and […]

découvrez l'entrepreneuriat : conseils, ressources et témoignages pour créer, gérer et développer votre entreprise avec succès.