Logo Kevin Grillot
Ressources & Veille Stratégique

LE LABO DIGITAL : EXPERTISES SEO, SEA & GROWTH

Bienvenue dans mon espace de réflexion. Ici, je ne me contente pas de suivre les tendances du marketing digital, je les décortique. De la stratégie d'acquisition pure à la technicité du référencement naturel, chaque article est le fruit d'expériences terrain concrètes pour booster votre visibilité.

Au-delà des algorithmes, je crois en la puissance de l'image. C'est pourquoi je développe en parallèle Kapture Drone, mon projet dédié à la captation par drone, offrant une perspective aérienne unique pour enrichir le storytelling des marques.

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Organic referencing (SEO)

Optimizing Your SEO with Microdata: An Easy Guide to Wow Google

There’s no doubt that in today’s digital landscape, mastering the art of microdata can transform a website’s visibility. In 2025, as SEO continues to evolve and competition becomes increasingly fierce, it’s essential to go beyond simple keywords. The proper use of microdata, or structured data, allows Google to understand content more precisely, making it easier […]

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découvrez ce qu'est l'ovm, son rôle, ses avantages et comment il optimise la gestion et la sécurité dans différents secteurs d'activité.
Organic referencing (SEO)
21 August 2025

Interview with Claude Zdanow, CEO of ONAR: The impact of OVM on SEO and the benefits for pioneers

In 2025, the technological revolution shaped by artificial intelligence is profoundly redefining the digital marketing landscape. At the heart of this transformation, the Marketing Intelligence Office (MIO) is establishing itself as an essential lever for those who want to stay ahead. In a context where the understanding of traditional SEO is mixed with that of […]

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découvrez ce que sont les negative keywords, comment les utiliser dans vos campagnes publicitaires pour optimiser votre budget et améliorer la performance de vos annonces en excluant les recherches non pertinentes.
Google Ads (SEA)
21 August 2025

Using negative keywords to optimize your Performance Max campaigns on Google Ads

Mastering the art of using negative keywords to boost your Performance Max campaigns on Google Ads In the world of digital marketing, Google Ads has become an essential tool for reaching a targeted audience and maximizing return on investment. Among its various strategies, Performance Max has established itself as a comprehensive solution for optimizing advertising […]

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participez à la google conference et découvrez les dernières innovations technologiques, actualités, et tendances du géant du web. événement incontournable pour les professionnels et passionnés de la tech.
News
21 August 2025

Discover what’s new at the Made by Google conference: Pixel 10, Watch 4 and Buds 2a

In a context where technological competition continues to intensify, Google made another breakthrough at its annual Made by Google 2025 conference. The Mountain View brand unveiled a range of revolutionary products, including the long-awaited Pixel 10, its new Watch 4 smartwatch, and the Pixel Buds 2a wireless earbuds. The presentation, held in Brooklyn, highlighted several […]

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découvrez les bases et les techniques avancées de l'information retrieval, ou la recherche d'information, pour optimiser la recherche de données pertinentes dans de grands ensembles d'informations numériques.
News
21 August 2025

ChatGPT revolutionizes the way we search for information on the Internet, according to studies by Resoneo and Adobe.

In recent years, the perception of online information research has undergone a radical transformation, driven by the rise of artificial intelligence and in particular by OpenAI’s ChatGPT. Two major studies, one conducted by Resoneo and the other by Adobe, confirm that our internet habits have evolved: Internet users no longer simply type keywords; they are […]

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