ChatGPT revolutionizes the way we search for information on the Internet, according to studies by Resoneo and Adobe.

In recent years, the perception of online information research has undergone a radical transformation, driven by the rise of artificial intelligence and in particular by OpenAI’s ChatGPT. Two major studies, one conducted by Resoneo and the other by Adobe, confirm that our internet habits have evolved: Internet users no longer simply type keywords; they are conversing with AI, thus redefining the role of the traditional search engine. In 2025, this transformation will accelerate, and the line that separated information research from a fluid conversation will blur, giving way to a new paradigm where contextual understanding and personalization take precedence. In this context, Google, Bing, and even Qwant are no longer the only ones driving navigation, as ChatGPT is establishing itself as a real competitor, even as a new channel for accessing the digital universe. The revolution isn’t just limited to methodology; it’s also influencing the world of brands and businesses, which must now take this evolution into account to remain visible in this new information age. Add to this the rise of the conversational web, where ease of access and lengthy exchanges are becoming the norm. This may seem like a peace of mind for some advertisers, but it’s a major challenge for others, as appearing in a chatbot’s response is becoming as strategic as ranking first on Google.

Why ChatGPT is becoming the new pillar of online information retrieval

We must start from this observation: in 2025, more than 77% of American Internet users will already be using ChatGPT as a search engine or information discovery platform. For many, this AI is not just about providing a quick answer to a factual question, it is becoming an exploration platform where long, rich, and evolving conversations are initiated. This issue goes far beyond the technical aspect; it affects the way in which everyone accesses knowledge, but also the way in which companies will have to rethink their visibility. Generation Z, more accustomed to fluid digital interactions, is turning directly to ChatGPT at 28%, which shows that the trend is here to stay. Simplicity, speed, and especially the ability to summarize complex subjects in a few sentences make a decisive difference. The question of reliability is also essential, because the perception is that AI offers a more personalized and less ambiguous response than a simple list of links. Search is no longer an act of gathering information, but an interactive experience, where each question opens the door to a new stage of reflection, or even the discovery of new brands, products, or ideas. To better understand this revolution, it is crucial to analyze what distinguishes ChatGPT from other traditional tools such as Google or Yahoo, and how this tool is reconfiguring companies’ scraping/la-polyvalence-du-scraping-un-outil-mille-possibilites/">marketing strategies.

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The profound changes in user behavior regarding search

More than just a change in tools, the entire way in which Internet users interact with information is evolving. According to Resoneo, by 2025, 60% of conversations with ChatGPT will exceed five exchanges, thus celebrating seamless searches, without interruptions or additional searches. Questions are becoming longer, with an average of eight words compared to three for Google, illustrating the formulation of complete issues rather than simple keywords. The very nature of the query is broadening: people are no longer looking for a single word, but rather a specific issue or opinion. For example, beyond asking “climate,” they could ask “what are the innovative solutions to combat climate change in urban areas?” This context favors more relevant, more targeted, and also more engaged searches. Moreover, the length of exchanges reflects a genuine dialogue, where knowledge evolves based on previous responses. Industry-wise, this is an opportunity for brands to position themselves at each stage of this conversation, by offering tailored content and solutions. But above all, this requires a rethink of all SEO models: longevity, relevance, and interaction are now the key words.Search characteristics in 2025

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ChatGPT is no longer content to answer a question on the fly. It is becoming an assistant equipped to generate content, develop ideas, code, or even give feedback. Specifically, this platform is used for several purposes:

📝 creativity, 🧠 reflection, 💻 programming, 🤔 advice . More than 48% of users leverage this AI for factual issues, but a significant proportion also use it for content writing or computer programming assistance. It’s important to understand that this interaction goes beyond a simple query to become a true conversation, where complexity and depth increase over the course of the exchange. For professionals, this opens up new perspectives, with the possibility of automating processes or drawing inspiration from original ideas. For brands too, understanding this dynamic is strategic: they must optimize their content to appear in these responses, particularly via data-driven content or Q&A content.Discover the principles and techniques of information retrieval, or information search, to optimize the management and search of relevant data in large sets of digital documents. The main brands cited in ChatGPT exchanges in 2025 Awareness plays a key role in the position brands occupy in these conversations. According to Resoneo, OpenAI, Google, Microsoft, and Apple largely dominate, but other players, such as Tesla, YouTube, and Amazon, are also taking their place. The study reveals that these brands are mentioned not only for their awareness, but also for their ability to answer specific questions or create a connection with the user. For their part, companies must not only focus on their traditional SEO, but also their visibility in the conversational context. If they want to be included in these responses, they must consider appropriate content strategies, such as creating content incorporating AI. or “AI visibility.” The battle for presence in these conversations is becoming as crucial as the battle for first place on Google. https://www.youtube.com/watch?v=_uyIUXK2Em4Why ChatGPT’s impact goes beyond simple information retrieval

Discover the basics and advanced techniques of information retrieval, a key area for efficiently organizing, searching, and retrieving relevant data from large collections of information.

Frequently asked questions about the transformation of online search with ChatGPT How does ChatGPT change brand visibility? By enabling appearance in direct answers, visibility becomes strategic, as appearing in an AI response becomes as important as page 1 ranking on Google.

Absolutely. They should prioritize formats and content optimized for conversational search, such as FAQs or interactive guides.

What are the main benefits of ChatGPT for users?

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What are the implications for privacy and personal data?

• Data collection is becoming more refined, with a need to manage confidentiality and protect sensitive information, particularly when faced with tools like Google
• or AI sources
• .

Écrit par

Kevin Grillot

Consultant Webmarketing & Expert SEO.

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