Logo Kevin Grillot
Ressources & Veille Stratégique

LE LABO DIGITAL : EXPERTISES SEO, SEA & GROWTH

Bienvenue dans mon espace de réflexion. Ici, je ne me contente pas de suivre les tendances du marketing digital, je les décortique. De la stratégie d'acquisition pure à la technicité du référencement naturel, chaque article est le fruit d'expériences terrain concrètes pour booster votre visibilité.

Au-delà des algorithmes, je crois en la puissance de l'image. C'est pourquoi je développe en parallèle Kapture Drone, mon projet dédié à la captation par drone, offrant une perspective aérienne unique pour enrichir le storytelling des marques.

Découvrir toutes les formations
découvrez ce qu'est le contenu dupliqué, ses impacts sur le référencement seo et comment l'éviter pour améliorer la visibilité de votre site web.
Organic referencing (SEO)

How to avoid duplicate content to improve SEO in 2026

Navigating the digital ocean of 2026 demands constant vigilance, especially regarding the quality of what you publish. Duplicate content, a real obstacle to website visibility, remains a hot topic for any site owner concerned about their ranking. As search engines refine their algorithms with surgical precision, understanding the mechanisms of duplicate content is no longer […]

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découvrez semantic cocoon, une solution innovante pour structurer et enrichir vos données sémantiques, optimisant ainsi la compréhension et la pertinence de vos contenus en ligne.
Organic referencing (SEO)
11 January 2026

How to optimize your website with semantic clustering in 2026

Search engine optimization (SEO) is undergoing a profound transformation in 2026, where artificial intelligence and generative responses are redefining the rules of online visibility. In this evolving landscape, the technical and semantic architecture of a website is no longer simply a matter of organizing pages, but is becoming the very foundation of its digital survival. […]

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découvrez ce qu'est la cannibalisation de mots-clés et comment l'éviter pour améliorer le référencement de votre site web.
Organic referencing (SEO)
10 January 2026

How to avoid keyword cannibalization to optimize your SEO

In a saturated digital ecosystem, where visibility is fiercely contested by sophisticated algorithms, discovering that your own web pages are engaged in a cutthroat battle is a paradoxical yet common occurrence. You invest time and resources to climb the search engine rankings, but unknowingly, you’re dividing your forces. This phenomenon, known as SEO cannibalization, occurs […]

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découvrez les dernières informations et analyses sur la mise à jour majeure de google, ses impacts sur le référencement et comment optimiser votre site web.
Data
9 January 2026

Major Google update in December 2025: How generalists struggle while niches thrive

Google’s latest update in December 2025 revolutionized the SEO landscape. While general websites struggle to maintain their authority in this more demanding environment, niche players thrive by leveraging their specific strengths. The power of this shift lies in Google’s algorithm’s refocusing on quality, expertise, and relevance, leaving little room for generic answers and superficial content. […]

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découvrez les aperçus générés par intelligence artificielle pour visualiser vos projets avant leur réalisation.
Data
9 January 2026

Google reveals the reasons behind the frequent absence of AI previews in its search results

Google search results are evolving rapidly with advances in artificial intelligence. Yet, despite the development of this technology, which promised to revolutionize the user experience, the presence of AI previews in search results continues to fluctuate, even disappearing in some cases. In 2026, this situation intrigues and worries both SEO specialists and internet users. On […]

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