LE LABO DIGITAL :
EXPERTISES SEO, SEA & GROWTH

Organic referencing (SEO)

16 January 2026

What is a topic cluster and how can you use it to improve your SEO?

Search engine optimization (SEO) has undergone a profound transformation in recent years. Gone are the days when simply stuffing a page with keywords was enough to reach the top of search results. In 2026, a website’s relevance and authority are measured by its ability to cover a topic comprehensively. This is where the concept of […]

Lire la suite

Organic referencing (SEO)

15 January 2026

Top 5 essential SEO consultants in Lyon to boost your online visibility

How to optimize your digital strategy in Lyon with the best SEO consultants? Lyon’s digital landscape is booming. With over a million inhabitants and a dynamic regional economy, this metropolis blends tradition and innovation. The competition for online attention has never been fiercer, forcing businesses to deploy unprecedented SEO optimization strategies. With this in mind, […]

Lire la suite

Organic referencing (SEO)

15 January 2026

What is a rich snippet and how to optimize it to improve your SEO in 2026?

Navigating the murky waters of SEO in 2026 requires much more than a simple compass. The days when a few keywords were enough to rise to the surface are over. Today, Google and its new AI-powered search engines (SGE) demand surgical precision. Rich snippets are no longer mere visual embellishments to make search results look […]

Lire la suite

Organic referencing (SEO)

15 January 2026

Top Webflow-Specialized SEO Agencies in France for 2026: Our Ranking and Complete Guide

In the midst of digital transformation, the Webflow platform has become an essential tool for creating modern, high-performing, and visually appealing websites. With its growing popularity in France, particularly among digital agencies, finding the best partner to optimize your online presence has become a major strategic challenge. The proliferation of Webflow-specialized SEO agencies raises a […]

Lire la suite

News

15 January 2026

Apple and Google join forces: Gemini promises a revolution for Siri

At the start of 2026, the artificial intelligence (AI) landscape witnessed a historic alliance between two tech giants: Apple and Google. As competition in this field intensifies and the race for innovation accelerates, a new collaboration has just made headlines: the integration of Google’s Gemini AI model into the future Siri, Apple’s iconic voice assistant. […]

Lire la suite

Organic referencing (SEO)

15 January 2026

What is pogo-sticking and how might it impact your SEO in 2026?

The SEO landscape in 2026 continues to evolve towards an increased demand for user satisfaction, placing user behavior at the heart of ranking algorithms. Among the behavioral signals scrutinized by webmasters and SEO experts, pogo-sticking occupies a prominent place, often misunderstood but potentially devastating to a site’s visibility. This phenomenon, characterized by a rapid back-and-forth […]

Lire la suite

Local SEO

14 January 2026

Optimize your search with Xpert Trias: search engines, AI tools and news monitoring – an effective alternative to social networks and advertising

In an era of relentless information flow, how businesses and professionals access, process, and leverage this deluge has become crucial. By 2026, the digital revolution is driving a profound transformation of marketing strategies, with search optimization taking center stage. Traditional methods, relying solely on paid advertising and social media, are now showing their limitations in […]

Lire la suite

Organic referencing (SEO)

14 January 2026

Main keyword: how to use it effectively to improve your SEO

Creating a well-ranked website is like a long sea voyage: it requires preparation, technical expertise, and, above all, an excellent understanding of the currents that govern search engines in 2026. At the heart of this digital navigation lies the main keyword, a true compass guiding Google and your visitors to your content. Understanding its usefulness […]

Lire la suite

Organic referencing (SEO)

14 January 2026

BlackCat SEO: Antonin Pasquereau and the evolution of SEO in the age of artificial intelligence

As artificial intelligence (AI) profoundly transforms the world of SEO, BlackCat SEO stands out as an innovative player, guided by the expertise of Antonin Pasquereau. In a rapidly changing sector, where Google is losing ground to generative search engines like ChatGPT and Gemini, the agency is rethinking its strategies to anticipate the future of digital […]

Lire la suite

Organic referencing (SEO)

14 January 2026

How the long tail can boost your content strategy in 2026

In a saturated digital ecosystem where the competition for attention is reaching unprecedented heights by 2026, focusing on massive search volumes is often akin to throwing a bottle into the sea. The ocean of the web has changed: algorithms, now driven by sophisticated generative artificial intelligence like Google’s SGE, prioritize surgical precision over brute force. […]

Lire la suite