Don’t miss the SEO Garden Party, which blooms again on February 19, 2026!

In 2026, the SEO Garden Party returns for its 20th edition, a must-attend event for all SEO and digital scraping/la-polyvalence-du-scraping-un-outil-mille-possibilites/">marketing enthusiasts. As the web evolves at breakneck speed, this type of event allows professionals to stay connected, acquire new strategies, and strengthen their networks. What makes this edition special? It takes place entirely online, facilitating access for an international audience, especially those who want to enjoy high-quality content without traveling. Held during February, the most dynamic period for SEO, this event serves as a crucial hub for navigating the rapid changes driven by artificial intelligence, LLM (Learning Management), and new optimization tactics. The SEO Garden Party is more than just a series of conferences; it’s a true exchange platform where expertise, experience sharing, and emerging trends converge. For 2026, it promises to cover topics that fuel innovation, offering a clear yet practical vision for evolving online strategies. In this period of heightened stakes related to SEO, particularly with new search engine rules and the rise of AI, every professional has a vested interest in participating. Furthermore, with the promise of valuable digital networking, everyone can make connections, exchange ideas, and leave with tools to boost their online visibility.

The key challenges of the 2026 SEO Garden Party: evolving your organic search strategy.

2026 marks a significant milestone in the world of SEO and digital scraping/la-polyvalence-du-scraping-un-outil-mille-possibilites/">marketing. The SEO Garden Party goes beyond simply identifying trends; it offers concrete strategies for adapting and excelling in an increasingly competitive environment. The rise of artificial intelligence, particularly through large language models (LLMs) such as GPT, is revolutionizing traditional SEO practices. Web professionals must now consider these innovations to optimize their online presence. This year’s event will focus on a deep understanding of these developments. Among the key topics covered is how Google’s integration of Wikidata’s information layer to structure its responses directly influences search engine rankings. Also discussed will be the impact of AI citations and backlinks, which are becoming powerful tools in a context where named entity recognition is strategic. The key lies in the ability to integrate these new tools into a coherent strategy focused on relevance and performance. Reflecting on how these innovations can transform the way content is created, optimized, and distributed is a major challenge for all SEO professionals in 2026.

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https://www.youtube.com/watch?v=p3tY_gLv5Mk Key speakers at the SEO Garden Party 2026: expertise and real-world insights to boost your digital strategy

This February edition brings together a team of renowned experts, each offering a precise and practical perspective. Among them, Nelly Darbois, a Wikidata specialist, will explain how this information layer currently structures Google, influencing how LLMs and other search tools access their data. Déborah Achour will unveil her methods for reducing up to 100 hours of monthly SEO work through the use of MCPs (Custom Citation Models). Her practical approach relies on the intelligent integration of AI into content writing and optimization. Olivier de Segonzac, an AI expert, will delve into the workings of ChatGPT and other LLMs in search, demystifying the mechanics behind these systems to better leverage them. Alongside him, Emmanuel de Vauxmoret will highlight the power of named entities and their direct impact on geo-referencing, illustrating their role in both local and international contexts. Finally, the duo of Erwan Peau Dit Taillis and Iris Jouy will present how AI citations and next-generation backlinks are becoming powerful tools for capturing attention and standing out. Leveraging this expertise is crucial for any ambitious strategy, whether in SEO, social media, or generating qualified traffic.

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Detailed program of the SEO Garden Party 2026: a must-attend event for SEO optimization and digital marketing.

This day packed with conferences offers a comprehensive overview of the challenges and solutions for evolving an online strategy in 2026. The day begins with a session on Wikidata, exploring its information structure and its influence on SEO. Next, the topic of SEO automation is analyzed, with tips for saving time, particularly through the use of Key Performance Indicators (KPIs). The “Ask Me Anything” session, dedicated to sales professionals, also broadens the understanding of the synergies between sales and SEO. The afternoon focuses on the technical workings of AI, with a focus on ChatGPT, before addressing the power of named entities in a local and international geo-context. The final presentation analyzes the new levers of AI citations and backlinks for optimizing visibility and traffic attribution. To make the concepts concrete, each session is accompanied by case studies, real-world examples, and practical tools for immediate implementation. The variety of formats – webinars, interactive discussions, Q&A sessions – guarantees maximum effectiveness while fostering collaborative networking among industry professionals.

Participate in the SEO Garden Party 2026: a free investment for your online strategy.

To fully enjoy this event, simply register via the dedicated website. Registration is free and open to all, but it is required for access to a full and inspiring day of learning. No need to travel or book train tickets, as all webinars take place online, live. Connecting means entering a virtual room where experts share their knowledge with ease. This simple access allows both beginners and seasoned professionals to benefit from expert advice tailored to their needs. In 2026, the SEO Garden Party is more than just an event; it’s a true immersion into the future of SEO and digital marketing. The richness of the program, the quality of the speakers, the opportunity to interact with an engaged community, and the added value for your strategy make this day an investment not to be missed. In short, it’s a valuable opportunity to revitalize your skills, discover innovative tools, and ensure your online strategy remains effective in a constantly evolving digital landscape.

Open to all after registration

How to register for the SEO Garden Party 2026?

Simply visit the official website and fill out the registration form to access all scheduled webinars, especially the one on February 19. Registration is free and easy, allowing everyone to enjoy this event at their leisure.

What topics will be covered in this edition?

The main topics include the impact of Wikidata on Google and SEO, using MCPs to save time, how ChatGPT works, the impact of named entities, and new strategies around AI citations and backlinks. Each session is designed to provide concrete strategies tailored to 2026.

Why attend the SEO Garden Party in 2026?

Because it’s an opportunity to access expert advice, discover innovative tools, and connect with an active community. The event allows you to optimize your online strategy, anticipate web changes, and boost your organic search results.

Will the sessions be recorded?

Most of the talks will be available to watch again after the live broadcast. This allows those who can’t attend the entire day to benefit from the content and review key points at their convenience.

Écrit par

Kevin Grillot

Consultant Webmarketing & Expert SEO.

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