The start of 2026 is shaping up to be a crucial event for all digital scraping/la-polyvalence-du-scraping-un-outil-mille-possibilites/">marketing professionals. As the search landscape, encompassing both organic search (SEO) and paid search (SEA), evolves at breakneck speed, staying ahead of the curve is essential to avoid falling behind. It is in this context that the Paris Search Marketing Show 2026 is positioned as the flagship event of the new year. Its return, scheduled for January 30th, promises a day packed with discoveries, discussions, and innovative strategies that will leave a lasting mark on the year. Organized by the Federation of Search and scraping/la-polyvalence-du-scraping-un-outil-mille-possibilites/">Marketing Professionals (FePSeM), it brings together dozens of experts, agencies, freelancers, and companies each year. What’s different this year? An even more ambitious program with conferences in both French and English, seamlessly integrating global trends in SEO and digital marketing. The Paris region, the beating heart of innovation, is becoming the stage for an event that aims to explore and anticipate the revolution brought about by artificial intelligence, geolocation, and new local SEO strategies. Participating professionals will have the opportunity to explore cutting-edge topics such as SEO trends in 2026and how tooptimize local visibility in the age of AI
Discover the best search scraping/la-polyvalence-du-scraping-un-outil-mille-possibilites/">marketing strategies to improve your website’s visibility and attract more qualified visitors through SEO and advertising campaigns. A day of expertise to master Search Marketing trends in 2026 in ParisThe heart of the event lies in its comprehensive and varied program, designed to cover all key aspects of digital marketing. High-level conferences, delivered in French and English, are scheduled throughout the day to support participants in understanding the sector’s transformations. Among the speakers, leading figures such as Cindy Krum, CEO of Mobile Moxie, and Judith Lewis, SEO and local SEO expert, offer their critical perspectives and advice on going beyond traditional metrics and fully leveraging the potential of artificial intelligence. The roundtable dedicated to SEO governance in the age of AI will bring together several experts who will explore, in particular, how data, customer journey, and performance intertwine in this new dynamic. In addition, interactive workshops will give participants the opportunity to test innovative tools live and discover concrete case studies, such as those presented by Kevin Grillot or geo-targeted SEO strategies in 2026
Speakers and Key Themes of the Search Marketing Show in Paris in 2026 This year’s speakers cover a wide range of expertise, illustrating the richness of the sector. Among them are recognized figures in their field, such as Dixon Jones, a specialist in links and data collection via tools like Inlinks or Majestic, who offer unique insights into the future of SEO will be able to address the challenges of AI and data. The program also includes sessions in French, notably those by Claire Duhamel, who will discuss the need to rethink advertising strategies with the arrival of new AI tools. Strategic thinking is not limited to the technical aspect: it also encompasses ethics, governance, and risk management related to the use of new technologies. The event highlights concrete cases, with, for example, 25 SEO tests presented exclusively by local SEO experts. The diversity of speakers and topics demonstrates the sector’s commitment to harmoniously integrating innovation and responsibility. Search marketing encompasses the techniques for optimizing your website’s visibility on search engines through organic search engine optimization (SEO) and paid advertising campaigns (SEA).
To avoid missing this essential event, register quickly, as places are limited. Several ticket types are available to meet the needs of every profile, from the simply curious to the seasoned professional. The
Early Bird Ticket, at €228, grants access to all conferences even before the official program is published, plus a networking cocktail to connect with peers. For those who wish to become members, there is a Member Ticket at €288, which also includes workshops and meetings. Companies or freelancers who want to do more can opt for the1-Day Ticket at €324 or the Late Bird Ticket at €384, offering added last-minute flexibility. The venue’s location in the heart of Paris, just steps from the Arc de Triomphe, makes it easily accessible for everyone. Finally, for a significant discount, we recommend using the promo code ABONDANCE , saving you €74 and making this event even more affordable. Ticket Type Price (incl. VAT)Included
| Early Bird | €228 | Conferences + Cocktail |
|---|---|---|
| Member | €288 | Conferences + Workshops + Networking |
| 1 Day | €324 | Full Day Access + Networking |
| Late Bird | €384 | Last Minute + Full Access |
| What is the main program for the Search Marketing 2026 trade show? | The day will be structured around conferences, workshops, and roundtables on key topics such as SEO, SEA, AI, and search governance, in both French and English, enabling participants to master emerging trends. |
How can I get a discount on registration?
It is recommended to use the promo code ‘ABONDANCE’ when registering to benefit from a €74 discount, making the event more accessible without compromising on quality.
Who can attend the Search Marketing trade show in Paris?
This event is for all digital marketing professionals: SEO and SEA managers, marketing managers, freelancers, publishers, and recruiters who want to anticipate and adapt their strategies to the challenges of 2026.
What topics will be covered at the festival?
The themes will include geolocation, local optimization, content strategy, the impact of AI on SEO, and risk management related to these innovations.
How can I quickly register for the trade show? Simply follow the link to the online ticket office, choose the type of ticket you want, and use the associated promo code to secure your place at this major search marketing event.
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