Explore career opportunities and prospects after a BTS in communication

The BTS (Higher National Diploma in Communication) is establishing itself as a leading professional training program for those seeking career advancement in a dynamic and constantly evolving sector. With the omnipresence of media, accelerated digitalization, and the transformation of communication methods, graduates of this diploma are at the heart of many contemporary challenges. However, between the wealth of opportunities and increased competition in the job market, it is becoming urgent to take a realistic look at the possibilities available. How can we navigate between jobs, specializations, and career paths? What are the salaries actually worth? Which sectors are actually recruiting in 2025?

Professions related to communication are no longer limited to traditional functions, but are now opening up to hybrid profiles combining digital strategy, marketing, project management, events, and public relations. These include major players such as Publicis, Havas, DDB, and TBWA, which account for a large portion of the market. Furthermore, the rise of social media is increasing the need for community management experts. Similarly, companies and groups such as TF1 Group, M6 Group, Orange, and Axa are major employers in this sector, seeking to enrich their overall communications strategy.

In terms of salary, although starting out may seem modest, this is not the end of the road. With experience and specialization, the prospects for career advancement broaden significantly, particularly for positions of responsibility. In this context, initial training after the BTS (Higher National Diploma), particularly through professional licenses or bachelor’s degrees, is more essential than ever.

It is therefore essential to understand these career paths, but also to understand the specificities of the sector and the adjustments required to establish a lasting presence in this landscape. This guide offers you an in-depth, pragmatic, and comprehensive overview of possible careers after a BTS in Communication. We take a look at the professions, salaries, career advancements, and opportunities available to you in this exciting field.

Careers accessible with a BTS in Communication: a broad and diverse range

The BTS in Communication opens up a wide range of jobs, as varied as the needs of companies, agencies, and associations. The program prepares students to work in multiple fields, whether in internal, external, digital, or event communications. Here is an overview of the most common positions graduates can hold:

• ⭐ Communications Officer : They coordinate communication actions to enhance the organization’s image. Their tasks include content writing, press relations management, and project monitoring.
• 📣 Press Officer : This specialist maintains relationships with the media to ensure optimal coverage of their client’s news.
• 🌐 Community Manager : In the current climate, they play a key role in managing and monitoring social media presence, often under intense pressure to avoid negative buzz.
• 📊 Communications Project Manager : Responsible for the design and implementation of campaigns, they must meet deadlines and optimize resources.
• 📝 Communications Assistant : This professional provides operational support to the communications teams through administrative and logistical management.
• 💼 Communications Manager : At a senior level, this executive develops overall strategies and oversees the consistency of all actions.
• 📢 Advertising Buyer : Negotiates and acquires media to maximize the visibility and reach of advertising campaigns.
• ✍️ Copywriter : Creator of messages and content, combining creativity and precision to effectively reach the target audience.
• 🎉 Event Manager : From planning to execution, they handle the complete organization of promotional or institutional events.
• 📺 Advertising Manager : Coordinates campaigns and ensures advertisers’ marketing objectives are met.

Professionals also work within institutions or associations, for example, for a company like Sidaction, whose communications raise awareness among the general public. Furthermore, large groups such as Orange or Axa offer positions in their communications departments, sometimes linked to innovative projects in digital communications or crisis management. Position 🏢

Discover exciting career opportunities that will allow you to develop your skills, expand your network, and advance your career. Explore a world of options to give new impetus to your professional life.

It’s crucial to take a clear look at the market’s compensation for recent graduates. Salaries in communications vary significantly depending on position, experience, and region. Often, starting salaries are modest, which is a major challenge for young professionals who must navigate an unstable economic environment.

On average, at the beginning of their careers, holders of a BTS (Higher National Diploma) in communications earn between €22,000 and €28,000 gross per year. This range, while representative, covers several realities. For example:

🔹 A communications assistant can start at around €21,000 per year. 🔹 A junior communications officer earns around €24,000.🔹 A community manager generally starts at around €23,000.

• With experience, salaries rise, and positions of responsibility translate into significantly more comfortable salary scales. The table below provides a comparative overview of salaries starting in 2025:
• Position 💼
• Entry Level 💰

Experienced 💎

The BTS (Higher National Diploma) in Communication provides a solid foundation, but to qualify for leadership positions or to specialize, further studies are often necessary. In 2025, with increased competition, the temptation to remain in the job market after the BTS may seem attractive, but it’s a choice that must be carefully considered.

🎓

Professional Bachelor’s Degree

: specialized, it hones skills in fields such as digital communication, events management, or public relations.

• 📚 Bachelor’s Degree in Communication : a recognized 3-year program that deepens theoretical and practical knowledge and opens the door to comprehensive project management.
• 🎯 Master’s Degree in Communication : accessible after a 3-year degree, it targets strategic and managerial positions.
• 🏫 Specialized Schools : some are highly recognized and allow students to distinguish themselves with advanced skills. To make an informed choice, it’s essential to evaluate the services offered. It’s not just about earning an additional degree, but also about equipping yourself with the tools to advance in an increasingly competitive environment. Criteria such as degree recognition, professional network, work-study opportunities, and job placement rates are crucial. Type of training 🏫
• Duration ⏳ Level 📊 Key benefits 🌟

Professional bachelor’s degree

💻

: Includes SEO, SEA, social media campaigns, and data analysis. Certifications in this field are a real plus.

🎨

Copywriting

• : Creative writing for advertising materials, brand storytelling, and copywriting. 🎤 Public Relations and Events
• : Crisis communications, guest management, and event staging. 📊 Communication Strategy : Development of long-term marketing plans and analysis of image impact.
• 🖥️ Audiovisual Communication : Production of video content, motion design, and digital animation.
• Obtaining certifications, particularly in digital marketing (SEO, Google Ads, community management), remains a strategic key to success. Major players like Publicis and Havas prioritize recruiting those who master advanced digital tools and performance indicators. Specialization 🎯 Key Skills 🔑 Employer Examples 👔
• Digital Marketing SEO, SEA, Social Media, Analytics Publicis, TF1 Group, Orange

Copywriting

📱 Social media management and animation

🔐 Device security and personal data management

Failure to master these skills can be a serious obstacle in an ultra-competitive market. It is advisable to prioritize legal and recognized training alternatives, such as Google certifications, Facebook Blueprint, or training through specialized freelancing providers.

Digital Skills 🖥️

Description 🎯

• Career Impact 🚀
• SEO/SEA
• Improving SEO and Targeted Advertising Campaigns
• Increased visibility and performance
• Social media management

Community animation, monitoring and moderation

: The TF1 and M6 groups are recruiting to manage the communication of their channels and digital platforms.

🏦

Banking, insurance and large industrial groups

• : Orange, Axa and even the big banks are seeking to develop their image and are increasingly using digital and event communication. 🎗️ Associative organizations and NGOs
• : Actors like Sidaction are recruiting for awareness raising and the organization of events. 🌍 Digital communication and new technologies
• : Startups, innovative SMEs, and digital players offer cutting-edge profiles. Participating in this landscape requires a thorough understanding of the specific needs of each sector and not being satisfied with a generic approach. This precise targeting is the key to standing out in the face of intense competition. Sector 🌐
• Main recruiters 🔍 Areas of intervention 📌 Advertising agencies
• Publicis, Havas, DDB, TBWA, FCB Advertising campaigns, digital, events Media and audiovisual

TF1 Group, M6 Group

Advanced Specializations

🛠️

Transversal Skills

• : Development of expertise in crisis management, communications law, and mastery of technological tools. 🌱 Internal and international mobility : Opportunities in large groups or agencies with global reach, offering opportunities abroad.
• This career path isn’t linear and requires vigilance and constant adaptation to market changes. However, with the right support, it can be fruitful and open up previously unsuspected avenues. Type of Career Path 🔄 Description 📝
• Potential Benefits 💼 Management Team and Project Leadership
• Salary Increase, Increased Responsibilities Specialization In-Depth Expertise and Certifications

Better Employability and Recognition

: Use every opportunity to meet professionals and mentors, especially during internships or events. 📝 Develop a Portfolio : Showcase your achievements through concrete materials that demonstrate your skills. 💡

Be Curious and a Continuous Learner

: Stay informed about trends and new tools, especially through additional training.

🛡️

• Adopt a Professional Attitude : Punctuality, meeting deadlines, and teamwork are essential. ⚠️ Avoid the trap of precarious employment: Favor stable contracts, even if they sometimes mean starting at a modest level.
• By maintaining this approach, BTS Communication graduates will be able to overcome the inherent challenges of this field and embark on a solid career. Career Advice 📚 Objective 🎯
• Expected Outcome 🌟 Network Building Access to New Opportunities
• Employment Facilitator Solid Portfolio Skills Development
• Increased Credibility Continuing Education Knowledge Updating

Market Adaptability

❓

• How can you improve your chances of being hired? By training in digital skills and developing a solid professional network.
  
• 
  
• 
  
• 
  
• 
  

Écrit par

Kevin Grillot

Consultant Webmarketing & Expert SEO.