Logo Kevin Grillot
Ressources & Veille Stratégique

LE LABO DIGITAL : EXPERTISES SEO, SEA & GROWTH

Bienvenue dans mon espace de réflexion. Ici, je ne me contente pas de suivre les tendances du marketing digital, je les décortique. De la stratégie d'acquisition pure à la technicité du référencement naturel, chaque article est le fruit d'expériences terrain concrètes pour booster votre visibilité.

Au-delà des algorithmes, je crois en la puissance de l'image. C'est pourquoi je développe en parallèle Kapture Drone, mon projet dédié à la captation par drone, offrant une perspective aérienne unique pour enrichir le storytelling des marques.

Découvrir toutes les formations
découvrez comment l'intelligence artificielle révolutionne le shopping en offrant des recommandations personnalisées, une expérience utilisateur améliorée et des achats plus rapides et efficaces.
Business management

Copilot Checkout and Brand Agents: Microsoft’s innovative initiative to transform shopping with AI

Faced with the rapid disruption of online commerce by the gig economy, Microsoft is deploying a series of AI-powered tools in 2026 that promise to redefine the shopping experience. With Copilot Checkout and Brand Agents, the American company is not simply improving search and navigation; it is revolutionizing how consumers and merchants interact within the […]

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découvrez comment l'intelligence artificielle conversationnelle transforme le seo en optimisant le contenu et en améliorant l'expérience utilisateur pour un meilleur référencement.
Organic referencing (SEO)
21 January 2026

Loop Marketing and HubSpot: Reinventing SEO in the Age of Conversational AI

The digital marketing landscape is undergoing a major transformation, especially with the emergence of conversational AI, which is fundamentally redefining online visibility strategies. By 2026, mastering Loop Marketing, combined with the HubSpot platform, will be essential for any company looking to adapt to this transformation. The rise of generative engines, AI-powered responses integrated into search […]

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découvrez loop marketing, votre partenaire expert en stratégies marketing innovantes pour dynamiser votre visibilité et booster votre croissance.
Organic referencing (SEO)
21 January 2026

Loop Marketing and HubSpot: Revolutionizing SEO in the face of the rise of conversational AI

By 2026, the digital marketing landscape is undergoing an unprecedented transformation, shaped by the explosive rise of conversational AI and generative search engines. HubSpot’s Loop Marketing is emerging as an essential strategic response to this revolution, whose impact is profoundly disrupting traditional SEO methods. While classic SEO already seemed complex, it must now reinvent itself […]

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découvrez le link baiting, une stratégie efficace pour attirer des liens entrants de qualité et booster le référencement naturel de votre site web.
Organic referencing (SEO)
21 January 2026

What is link baiting and how can you use it to boost your SEO?

In the turbulent ocean of the web in 2026, visibility isn’t always bought; it’s earned. As algorithms become increasingly sophisticated, favoring authenticity and relevance, traditional link-gathering techniques are showing their limitations. Link baiting is emerging not just as a tactic, but as a fundamental philosophy for any digital sailor looking to fill their nets with […]

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découvrez les meilleures stratégies d'intelligence artificielle pour optimiser vos projets, améliorer vos performances et innover dans votre secteur.
Data
20 January 2026

Essential strategies to stand out in the age of artificial intelligence

As artificial intelligence redefines the rules of the game across all sectors, businesses must adapt to maintain their competitiveness. Innovative strategies are becoming the key to standing out in a world where digital transformation is advancing at breakneck speed. Through targeted investments in automation, personalized offerings, and mastery of new technologies, it is possible not […]

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