Logo Kevin Grillot
Ressources & Veille Stratégique

LE LABO DIGITAL : EXPERTISES SEO, SEA & GROWTH

Bienvenue dans mon espace de réflexion. Ici, je ne me contente pas de suivre les tendances du marketing digital, je les décortique. De la stratégie d'acquisition pure à la technicité du référencement naturel, chaque article est le fruit d'expériences terrain concrètes pour booster votre visibilité.

Au-delà des algorithmes, je crois en la puissance de l'image. C'est pourquoi je développe en parallèle Kapture Drone, mon projet dédié à la captation par drone, offrant une perspective aérienne unique pour enrichir le storytelling des marques.

Découvrir toutes les formations
découvrez le netlinking, une stratégie essentielle de référencement naturel visant à améliorer la visibilité de votre site web grâce à des liens entrants de qualité.
Organic referencing (SEO)

Is netlinking obsolete? It all depends on the context.

In the world of SEO, link building has long been considered an essential tool for gaining visibility. Yet, in 2026, a certain questioning is noticeable. Should we see this as a sign of obsolescence or simply a necessary evolution in the face of rapid changes to Google’s algorithms? The belief that link building could become […]

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découvrez les stratégies d'enchères efficaces pour optimiser vos campagnes publicitaires et maximiser votre retour sur investissement.
Google Ads (SEA)
26 January 2026

Manual or automatic bidding: which strategy should you choose to optimize your campaigns in 2026?

In a digital ecosystem where artificial intelligence is redefining the rules of the game, managing advertising campaigns is no longer simply a matter of budget allocation. By 2026, the precision of algorithms offers unprecedented opportunities, but it also demands a deep understanding of the underlying mechanisms. Too many advertisers are still flying blind, letting entire […]

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découvrez les stratégies efficaces du marketing d'affiliation pour augmenter vos revenus en ligne et développer votre réseau de partenaires.
Business management
26 January 2026

Affiliate marketing in 2026: still a profitable strategic lever for boosting brands?

At the heart of digital marketing in 2026, affiliate marketing is emerging as an essential pillar for boosting brand performance. Between radical technological advancements, the gradual disappearance of traditional tracking, and evolving consumer behavior, this strategic lever is constantly reinventing itself to remain profitable. In an environment where every euro counts, knowing how to leverage […]

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découvrez les fetchers déclenchés par l'utilisateur, une méthode efficace pour récupérer des données à la demande et améliorer l'interactivité de vos applications.
Tracking
26 January 2026

Google Messages integrates with the world of User-Triggered Fetchers for an optimized experience.

In the midst of the mobile messaging revolution, Google Messages is constantly evolving to offer an ever smoother and more responsive user experience. Its latest innovation, the integration of User-Triggered Fetchers, marks a significant step in this quest for optimization. Until now, messaging apps have been tinkering with basic functionalities, often leaving users waiting for […]

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découvrez les meilleures pratiques et stratégies seo pour améliorer la visibilité de votre site web et attirer plus de visiteurs qualifiés.
Organic referencing (SEO)
26 January 2026

Maximize your site’s visibility: a complete guide to optimizing SEO on WordPress

In today’s digital world, where every click counts and competition is fierce, getting your WordPress site to shine at the top of search results is a real challenge. Between constantly evolving algorithms and ever-increasing user expectations, simply having an aesthetically pleasing or functional website is no longer enough. It also needs to be visible, understandable, […]

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découvrez tout ce qu'il faut savoir sur le coût par acquisition (cpa), un indicateur clé pour optimiser vos campagnes marketing et maximiser votre retour sur investissement.
Business management
24 January 2026

How do you calculate the cost per acquisition to maximize your profitability?

Navigating the turbulent waters of modern marketing demands more than just intuition; it requires precise navigational tools. In 2026, as competition intensifies across all digital channels, many companies continue to fly by the seat of their pants, ignoring the true financial weight of each new customer acquired. This lack of understanding of Customer Acquisition Cost […]

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découvrez les meilleures stratégies et techniques de seo pour améliorer la visibilité de votre site web et augmenter votre trafic organique.
Organic referencing (SEO)
24 January 2026

Finishers dominates Google: “From our very first lines of code, SEO was our priority.”

In the cutthroat world of online search engine optimization (SEO), some companies manage to stand out by employing strategies that defy traditional trends. Finishers, the startup specializing in outdoor sports, made the difference by integrating SEO from the very first lines of code on its platforms. The result: remarkable visibility on Google and a position […]

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