Google unveils new features for its AI mode and expands its accessibility globally

In the year 2025, Google is once again shaking up the technology world by unveiling a major update to its AI mode in Search, an evolution that redefines the way we interact with online search. The American firm isn’t just improving its algorithms; it’s now opening its agentic features to more than 180 countries and territories, making a highly personalized and collaborative experience accessible to a global audience. Like a ship’s crew, this new step allows users to embark on their digital adventures with greater confidence, armed with an intelligent assistant capable of taking concrete action to respond to complex requests. With strategic partnerships such as those with OpenTable and Ticketmaster, Google is taking a giant leap toward a web where search is no longer limited to a simple list of links, but becomes a true expedition companion. A revolution for anyone who wants to navigate the digital sea with precision, efficiency, and ease of use.

Google’s new agentic features: a real leap forward

Since launching its AI mode in Search, Google has consistently sought to transform online search. The latest update takes this goal even further by introducing new agent-based features. Concretely, AI can now take initiatives to simplify the user’s life. Imagine for a moment: you plan a restaurant outing or a sporting event, and your Google Assistant takes care of reserving the table, buying tickets, or even guiding you through the selection process. By integrating partners like OpenTable, Resy, and Ticketmaster, Google no longer simply identifies results, but offers concrete, actionable steps. The ability to book a dinner based on the number of guests, culinary preferences, or even location becomes routine. Concrete examples abound. Users can ask their Google Assistant to reserve a vegetarian dinner with a terrace or to make a doctor’s appointment. The technology draws on search history and preferences to provide truly relevant suggestions, eliminating the need for tedious sorting through results. All this while ensuring complete control over personal data, with everyone able to adjust or limit personalization as they see fit. In short, Google no longer simply provides information, but acts as a true agent, anticipating and fulfilling your requests directly. This represents a decisive step in the evolution of voice assistants and search engines, where the line between search and action is blurring. Learn more about this innovation in this article at

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What profoundly differentiates Google’s new AI mode is its ability to offer unprecedented personalization. By meticulously analyzing search history, stated preferences, and even past behaviors, the AI ​​adapts its results to perfectly match your expectations. For example, if you’re looking for a restaurant, the system can recommend vegetarian Italian cuisine with a terrace near your location. In a context where each user is unique, this personalization capability becomes a real asset for optimizing the relevance of responses.

The flexibility afforded to the user is also essential. Everyone can decide the degree of personalization they desire by adjusting their settings in the Google interface. If you prioritize privacy, it is possible to limit data collection or disable certain levels of personalization. The platform, in its latest version, goes even further by integrating collaborative tools that facilitate group planning. For example, if you’re planning a party or a trip with friends, you can directly share the suggestions via a link or an app, allowing everyone to participate in the selection.

This level of detail and adaptability far exceeds what virtual assistants offered just a few years ago. The power of artificial intelligence combined with collaboration is paving the way for a new era where search is more than a consultation: it’s a tailored, dynamic, and participatory experience. To learn more about these advances, read this article on

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Until now, Google’s AI mode was limited to a few countries, particularly English-speaking ones, which severely restricted its reach. The latest milestone, in 2025, marks a true geographical revolution. Access is now extended to more than 180 countries and territories for use in English, with no major restrictions. The stated goal is clear: to make artificial intelligence a universal, inclusive tool accessible to all, whether in Tokyo, Dakar, or Buenos Aires.

This openness, however, comes with challenges. Linguistic and cultural diversity must be taken into account to ensure that agent-based features remain relevant. Google is collaborating with local partners and adapting its algorithms to account for regional specificities. The challenge is significant. For example, searching for local services or events requires a detailed understanding of local customs, language, and even idioms.

In terms of impact, this expansion also brings Google closer to competitors like Microsoft with its Copilot assistant, or Apple, which recently enhanced Siri. The strategic positioning is clear: by expanding its advanced search features, Google aims to dominate the conversational AI sector, while preventing players like Meta or Amazon from gaining a head start. Differentiation also depends on the quality of its partners, such as Ticketmaster for tickets or OpenTable for reservations. More than a technical evolution, it’s a geopolitical movement of the web. Find out more at

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Google’s advances in AI also raise many questions. While the ability to take concrete action greatly facilitates daily life, it also introduces security and privacy risks. Who controls all these automated actions? How can we ensure that AI is not misused or abused? The rise of Gemini, Google’s new artificial intelligence platform, heralds an intensification of ethical and security issues.

Beyond the risks, this development raises the strategic question of relevance. Going beyond performance metrics to assess the true value of interactions is becoming essential. As Bing, with ChatGPT, and Bard, Google’s in-house AI, compete for users’ attention, the quest for quality must take precedence over the simple quantity of queries processed. Algorithmic transparency, data control, and the possibility of greater user control are becoming central issues in this rapidly changing landscape. More than just a technological race, it’s about building a lasting relationship of trust. Read this article to learn more

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What this milestone in Google’s AI offers is the promise of a future where search will no longer be an isolated step, but an integral part of a dynamic process. The real strength lies in the integration of features that will, in the future, allow you to manage your calendars, do your shopping, organize your trip, or even learn a new skill, all through seamless interaction with AI. For example, the integration of a tool like NotebookLM opens the way to adaptive intelligence, capable of improving its responses based on the evolution of your projects and interests.

With Gemini, Google seems intent on transforming every interaction into a concrete action, promoting a more fluid and efficient daily life. Search will no longer be an isolated act in a window, but integrated into daily life through increasingly intelligent assistants. To keep up with the times, it’s advisable to stay tuned for upcoming developments, particularly those related to Android and the convergence with other ecosystems like those of Apple or Samsung. The line between the virtual and the real is thinning, for better or for worse.

Écrit par

Kevin Grillot

Consultant Webmarketing & Expert SEO.

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