In a context where innovation, education, and inclusion are becoming the pillars of economic and social development, Marseille is witnessing a promising collaboration between KEDGE Business School and Diversidays. This strategic partnership highlights a strong desire to combine excellent training and access to entrepreneurship for all, particularly in priority neighborhoods. At a time when society is seeking to better integrate diversity into its technological and entrepreneurial dynamics, this alliance represents a concrete response. Through several initiatives, the objective is clear: to democratize access to the digital ecosystem and promote professional development while promoting the richness of local areas. In 2025, this merger illustrates how a management school can play a key role in an inclusive transformation, aligned with values of impact and social responsibility. Marseille is thus becoming a testing ground for a new generation of actors committed to sustainable change. A strategic alliance to strengthen education and entrepreneurship in Marseille
Since 2014, KEDGE Business School has established itself as a major player in management and entrepreneurship training in France. With its four flagship campuses, including Marseille, it implements a strategy focused on pedagogical innovation and social inclusion. The signing of a partnership with Diversidays, a national organization promoting equal opportunities in digital technology, marks a key step in this approach. This partnership aims to support the creation of a more inclusive entrepreneurial ecosystem, capable of fostering undervalued talent from priority neighborhoods.
The Future Makers program , launched in the PACA region, is part of this dynamic by offering free, accessible training focused on social and technological impact. The program draws on a strong local identity by being based in Marseille, reflecting a desire to concretely support the professional development of young people from often underrepresented areas.Discover the different meanings and symbolism of the wedding ring, this precious jewel that represents love and commitment. Explore our tips for choosing the perfect wedding ring for every occasion.
The strength of this alliance is its ability to go beyond simple training objectives. It is part of an impact-based approach, where each stakeholder plays a crucial role in driving social change. The Future Makers program thus offers comprehensive support over 12 months, aimed at enabling entrepreneurs to further their development. Among the preferred levers:
🌍
- Personalized mentoring to help clarify the vision and define tailored strategies 🚀
- Specialized workshops addressing growth, financing, artificial intelligence, and social responsibility 🧑💻
- Dedicated coworking space on KEDGE’s Marseille campus, facilitating local collaboration 🤝
- Partner network including investors, experts, and other entrepreneurs This system allows us to take the risk of supporting innovative projects, often from local neighborhoods, by giving them a platform to grow. The success of this approach also relies on the desire to make Marseille a hub of excellence, where diversity becomes a source of innovation.
One of the partnership’s greatest strengths lies in its ability to integrate diversity as a driver of progress. Marseille’s rich and complex socioeconomic context requires a proactive approach to ensure that certain talents do not remain invisible. KEDGE and Diversidays’ strategy therefore consists of:
✅
- Offering accessible training programs adapted to young people from working-class neighborhoods, using innovative methods such as digital technology and active learning. 🎯
- Promoting local culture in programs to strengthen participants’ sense of belonging and motivation. 🤝
- Building relationships with local stakeholders (businesses, communities) to ensure local roots and increase integration opportunities. 🌱
- Promoting innovation with social impact by aligning entrepreneurs with issues such as the ecological transition or the social and solidarity economy. This action plan illustrates how training can become a powerful lever for change, enabling diversity to be an asset rather than an obstacle. The approach is part of a clear desire to promote the representation of all levels of society in the entrepreneurial and technological spheres.Discover the world of wedding bands: unique creations to symbolize love and commitment. Explore our refined collections, ranging from classic designs to modern styles, to find the perfect wedding band that will complement your life together.
Key factors for a successful alliance between schools and digital players in Marseille
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Key Factor
Impact
| Concrete Example | 🤝 | Resource Sharing |
|---|---|---|
| Enables quality training and tailored support Coworking spaces, workshops, mentoring | 🔍 | Territorial Approach |
| Adapting programs to local realities Focus on Marseille neighborhoods with strong innovation potential | 💡 | Open Innovation |
| Promotes creativity and co-creation Competitions, hackathons, Idea Labs | Achieving these objectives requires strong stakeholder involvement and a shared vision. The success of this alliance depends largely on the ability to unite around a common goal: to make Marseille a benchmark in the field of inclusive innovation. https://www.youtube.com/watch?v=3DQdtAlGPU0 | The professional opportunities created by the alliance for the Provence-Alpes-Côte d’Azur region |
This partnership not only concerns training and entrepreneurship, it directly transforms the local economic fabric. Here’s how:
Strengthened entrepreneurial momentum
with more than 1,000 projects supported each year by KEDGE through its certified French Tech program.
- 💼 Job creation in the digital, tech, and social development sectors.
- 🚀 Expanded professional network thanks to coordination with various local and national stakeholders.
- 🏙️ Territorial impact with greater attractiveness of Marseille as an innovative, dynamic, and inclusive region.
- Partner companies, such as those mentioned in this link , demonstrate the vitality of this synergy. The PACA region, particularly Marseille, is becoming a hotbed of talent and opportunities that are spreading throughout the south of France.
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How does this alliance contribute to diversity in Marseille?
- — It promotes access to training and entrepreneurship for young people from working-class neighborhoods by offering tailored teaching methods and promoting local wealth. What professional opportunities can we expect from this collaboration?
- — The strengthened entrepreneurial dynamic offers new job prospects in tech, sustainable development, and social issues, while developing a regional network of committed stakeholders. How can I participate in the Future Makers program?
- — Applications are open until September 19, 2025 on this platform. The official launch is scheduled for October.
- Source: presseagence.fr
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