Logo Kevin Grillot
Ressources & Veille Stratégique

LE LABO DIGITAL : EXPERTISES SEO, SEA & GROWTH

Bienvenue dans mon espace de réflexion. Ici, je ne me contente pas de suivre les tendances du marketing digital, je les décortique. De la stratégie d'acquisition pure à la technicité du référencement naturel, chaque article est le fruit d'expériences terrain concrètes pour booster votre visibilité.

Au-delà des algorithmes, je crois en la puissance de l'image. C'est pourquoi je développe en parallèle Kapture Drone, mon projet dédié à la captation par drone, offrant une perspective aérienne unique pour enrichir le storytelling des marques.

Découvrir toutes les formations
découvrez l'univers passionnant de l'entrepreneuriat : conseils pratiques, stratégies innovantes et témoignages inspirants pour vous aider à transformer vos idées en succès. rejoignez une communauté dynamique d'entrepreneurs et propulsez votre projet vers de nouveaux horizons.
Entrepreneurship

Strasbourg: opening the doors of entrepreneurship to everyone

Strasbourg: An Entrepreneurial Dynamic Reinforced by Inclusive and Innovative Initiatives In the context of 2025, Strasbourg appears to be a true breeding ground of opportunities for all those wishing to embark on an entrepreneurial journey. The metropolis, often referred to as Strasbourg Innov or Entrepreneurial Strasbourg, not only welcomes technology startups and large-scale projects, but […]

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Google Ads (SEA)
12 June 2025

Google has been deindexing content massively since the end of May: what types of content are affected and why?

Since the end of May 2025, the web has been in unprecedented turmoil due to a wave of massive deindexing orchestrated by Google. For SEO professionals, publishers, and digital marketers, it’s as if the sea is carrying unknown debris, leaving behind a landscape where much content disappears overnight. This phenomenon raises a crucial question: what […]

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découvrez l'art des relations publiques : stratégies efficaces pour renforcer l'image de votre marque, établir des connexions durables et engager votre audience de manière significative.
Business management
12 June 2025

The Impact of AI on Public Relations: How Brands Maintain Visibility in a Generative World

In the digital age, artificial intelligence is radically redefining the public relations landscape. With tools like ChatGPT, Gemini, and Perplexity AI, information searches are no longer limited to simple Google queries. These platforms are transforming the way brands communicate, gaining in relevance, speed, and strategic finesse. Corporate visibility must now be achieved in an environment […]

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découvrez comment l'esprit entrepreneurial peut transformer vos idées en succès. explorez des stratégies, des conseils et des témoignages inspirants pour développer votre entreprise et réaliser vos ambitions.
Entrepreneurship
11 June 2025

Stimulating the entrepreneurial spirit among young people

In a constantly changing world, where innovation and creativity have become major drivers of development, fostering the entrepreneurial spirit among young people is a crucial necessity. Collaboration between institutions, associations, and businesses plays a key role in encouraging this dynamic. Actors such as Journaldunet, BGE, and organizations like Katalyse highlight effective strategies to foster this […]

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découvrez les clés de l'entrepreneuriat : conseils pratiques, stratégies de croissance et inspiration pour réussir dans le monde des affaires. transformez vos idées en projets concrets et devenez l'entrepreneur que vous rêvez d'être.
Entrepreneurship
11 June 2025

For Niort residents from working-class neighborhoods, entrepreneurship is a unique path to the future

In the heart of Niort, a new dynamic is evolving, driven by entrepreneurs from working-class neighborhoods who see entrepreneurship as a true path to the future. In recent years, the emergence of community initiatives, supported by public authorities and support structures, has transformed the local social and economic landscape. In 2025, Niort will stand out […]

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découvrez comment optimiser votre site web pour les moteurs de recherche grâce à des techniques efficaces de seo. améliorez votre visibilité en ligne et attirez plus de visiteurs grâce à nos conseils et stratégies éprouvées.
Organic referencing (SEO)
11 June 2025

The first lessons of AI mode: understanding the major transformations of SEO

In 2025, the world of organic SEO is transforming at breakneck speed, driven by spectacular advances in artificial intelligence. Search engines, long considered ranking tools based primarily on keywords and backlinks, are entering a new era where semantic understanding and automated reasoning are becoming the name of the game. Google’s AI mode, now extended in […]

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