Ressources & Veille Stratégique

LE LABO DIGITAL :
EXPERTISES SEO, SEA & GROWTH

Bienvenue dans mon espace de réflexion. Ici, je ne me contente pas de suivre les tendances du marketing digital, je les décortique. De la stratégie d'acquisition pure à la technicité du référencement naturel, chaque article est le fruit d'expériences terrain concrètes pour booster votre visibilité.

Au-delà des algorithmes, je crois en la puissance de l'image. C'est pourquoi je développe en parallèle Kapture Drone, mon projet dédié à la captation par drone, offrant une perspective aérienne unique pour enrichir le storytelling des marques.

Découvrir toutes les formations

découvrez une sélection complète de sources fiables et pertinentes pour approfondir vos recherches, enrichir vos connaissances et valider vos informations sur différents sujets.

Local SEO

Only 12% of the sources mentioned by AI make it into Google’s top 10

In 2025, the convergence between artificial intelligence and SEO poses a major challenge for web players. While natural SEO has long dictated content visibility, the way generative AI selects its sources could well disrupt this established order. A recent study highlights that, on average, only 12% of links cited by assistants like ChatGPT or Perplexity […]

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découvrez l'entrepreneuriat : conseils, stratégies et ressources pour lancer, développer et réussir votre entreprise, que vous soyez débutant ou entrepreneur confirmé.

Entrepreneurship

14 August 2025

Young people explore the entrepreneurial world thanks to the Marck Youth Service Cooperative

Young Entrepreneurs Learn About the Entrepreneurial World with the Marck Youth Service Cooperative In 2025, the rise of youth initiatives in the field of social and cooperative entrepreneurship is stirring excitement across all regions of France. Among these vectors of social innovation, the Marck Youth Service Cooperative (CJS) stands out as a true springboard for […]

découvrez comment identifier, évaluer et sélectionner les sources d'information les plus fiables et pertinentes pour vos recherches ou projets professionnels.

Google Ads (SEA)

14 August 2025

Google presents its ‘preferred sources’: discover the sites deemed reliable

In 2025, searching for information online has never been more strategic, especially considering that Google, the undisputed search giant, is rolling out a new feature called “Preferred Sources.” This initiative will revolutionize the way users access online content by highlighting a list of sites considered trustworthy. This innovation, first tested in the United States and […]

découvrez l'entrepreneuriat : conseils, ressources et témoignages pour créer, gérer et développer votre entreprise avec succès.

Entrepreneurship

13 August 2025

Honor loans: rethinking a system to support the entrepreneurial spirit

In 2025, the French entrepreneurial ecosystem will continue to play a key role in the country’s economic recovery, with more than 848,000 new businesses created in 2023. Among the many support mechanisms, unsecured loans occupy a central place, often presented as essential levers to give young entrepreneurs a boost. These zero-interest loans, without collateral and […]

découvrez l'univers des influenceurs : leur rôle, leur impact sur les réseaux sociaux et comment ils façonnent les tendances et opinions en ligne.

Google Ads (SEA)

13 August 2025

Google Ads and BrandConnect: How influencers are becoming performance levers

In 2025, digital marketing is undergoing a profound transformation, driven by the ever-closer integration between influencers, Google Ads, and the BrandConnect platform. The era when influencers simply generated awareness without accurately measuring their impact is coming to an end. Today, thanks to technological innovations, it is possible to transform these authentic players into concrete and […]

Data

13 August 2025

Google faces unprecedented data leak: 2.55 million pieces of information revealed

A massive attack destabilizes Google in 2025: 2.55 million records compromised Digital giant Google finds itself plunged into turmoil with the revelation of an unprecedented data breach. In June 2025, a cyberattack orchestrated by an alliance of disturbed cybercriminals compromised an incredible total of 2.55 million records linked to Google Ads. This breach is not […]

optimisez la visibilité de votre entreprise locale grâce au seo local. attirez plus de clients près de chez vous avec des stratégies efficaces et augmentez votre présence en ligne sur google maps et les recherches locales.

Local SEO

13 August 2025

The Keys to Local SEO in 2026: Five Trends for Businesses to Adopt

In 2026, the local SEO landscape is evolving at breakneck speed, requiring businesses to be at the forefront of innovation to remain visible in an increasingly competitive digital environment. The digitalization of local businesses is no longer a simple option, but an essential necessity to attract customers seeking solutions quickly and efficiently. With the ever-increasing […]

découvrez ce qu'est l'ai grounding, un concept clé de l'intelligence artificielle qui vise à relier les données numériques au monde réel afin d'améliorer la compréhension, la pertinence et l'efficacité des systèmes d'ia.

Non classé

13 August 2025

Brave Unveils New API Integrating AI Grounding

A Major Advance for Online Search: Brave Rolls Out Its New API with AI Grounding in 2025 In 2025, the world of online search and intelligent assistants is undergoing a revolution. Brave, the browser renowned for its privacy protection, is launching an innovation that could revolutionize the way we search the internet. With the introduction […]

Data

12 August 2025

Personal data exposed at Google: more than 2.5 million pieces of information at risk

The revelations about the massive leak of personal data at Google are shaking the digital world in the middle of 2025. With more than 2.5 million pieces of information exposed, the shadow of hacking hangs over giants like Gmail, YouTube, Google Drive, and Google Maps. The risk is no longer a hypothetical threat, but a […]

découvrez l'entrepreneuriat : conseils pratiques, stratégies, ressources et inspirations pour lancer, développer et réussir votre entreprise, quel que soit votre secteur d'activité.

Entrepreneurship

12 August 2025

Bourdieu reveals that the conditions of access to entrepreneurship vary for everyone

In 2025, the entrepreneurial scene is more than ever a reflection of the social inequalities that persist in our modernized societies. At first glance, starting a business may seem open to all, but a careful reading of Pierre Bourdieu’s work shows that access to entrepreneurship is not uniform. Social disparities, cultural heritage, and social networks […]

Only 12% of the sources mentioned by AI make it into Google’s top 10

Young people explore the entrepreneurial world thanks to the Marck Youth Service Cooperative

Google presents its ‘preferred sources’: discover the sites deemed reliable

Honor loans: rethinking a system to support the entrepreneurial spirit

Google Ads and BrandConnect: How influencers are becoming performance levers

SE Ranking Acquires Social Platform Planable

Google faces unprecedented data leak: 2.55 million pieces of information revealed

The Keys to Local SEO in 2026: Five Trends for Businesses to Adopt

Brave Unveils New API Integrating AI Grounding

Personal data exposed at Google: more than 2.5 million pieces of information at risk

Bourdieu reveals that the conditions of access to entrepreneurship vary for everyone

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