Logo Kevin Grillot
Ressources & Veille Stratégique

LE LABO DIGITAL : EXPERTISES SEO, SEA & GROWTH

Bienvenue dans mon espace de réflexion. Ici, je ne me contente pas de suivre les tendances du marketing digital, je les décortique. De la stratégie d'acquisition pure à la technicité du référencement naturel, chaque article est le fruit d'expériences terrain concrètes pour booster votre visibilité.

Au-delà des algorithmes, je crois en la puissance de l'image. C'est pourquoi je développe en parallèle Kapture Drone, mon projet dédié à la captation par drone, offrant une perspective aérienne unique pour enrichir le storytelling des marques.

Découvrir toutes les formations
découvrez ce qu'est la volatilité seo et comment elle impacte les classements dans les moteurs de recherche. apprenez à analyser et gérer les fluctuations pour optimiser votre stratégie digitale.
Organic referencing (SEO)

SEO Gossip: Understanding the Volatility of Search Results

In 2026, the world of SEO is more shaken than ever by the extreme volatility of search results. Google, the essential yet enigmatic search engine, sees its rankings fluctuate unpredictably, making any optimization effort complex and uncertain. Curiosity surrounding these movements, often perceived as warning signs or, conversely, as opportunities, drives SEO professionals to scrutinize […]

Lire l'article
transcription de discours : convertissez vos enregistrements audio en texte précis et rapide pour une meilleure accessibilité et analyse.
Data
6 February 2026

Mistral AI unveils two innovative speech transcription models combining performance and reduced cost

By 2026, the speech recognition landscape is evolving at breakneck speed, propelled by bold innovations that are disrupting established standards. The French startup Mistral AI, a strategic player in the field of artificial intelligence, is accelerating this pace with two game-changing speech transcription models. Following the success of Vibe 2.0, which established the startup in […]

Lire la suite
découvrez les dernières mises à jour de google discover et comment ces changements peuvent améliorer votre expérience personnalisée de découverte de contenus.
Data
6 February 2026

Google is rolling out the February 2026 Discover Core update: a focus on local content, combating clickbait, and promoting expertise.

In February 2026, Google will mark a significant milestone in the evolution of its algorithms with the official rollout of the Discover Core Update Discover the latest Google Discover updates and how they impact your browsing experience and the visibility of your online content. How the February 2026 Discover Core update redefines the priority of […]

Lire la suite
optimisez votre présence en ligne avec google business profile : gérez facilement les informations de votre entreprise, améliorez votre visibilité locale et attirez plus de clients.
Local SEO
6 February 2026

Google Business Profile: the essential free tool that real estate agencies must master to boost their local visibility

In the ultra-competitive world of real estate in 2026, every detail counts when it comes to attracting the attention of potential sellers and buyers. Faced with a multitude of digital channels, one continues to stand out for its simplicity, its free access, and above all, its direct impact on local visibility: the Google Business Profile. […]

Lire la suite
découvrez les meilleures pratiques seo pour optimiser la visibilité de votre site web sur les moteurs de recherche et attirer plus de visiteurs qualifiés.
Organic referencing (SEO)
5 February 2026

Google Trends boosts its Gemini AI: What about the effectiveness of traditional SEO?

By 2026, the SEO and digital marketing landscape is undergoing a radical transformation thanks to the massive integration of artificial intelligence, notably with the launch of Google Trends powered by Gemini AI. This fusion of the trend-tracking platform and cutting-edge multimodal AI is revolutionizing not only how data is analyzed, but also how SEO strategies […]

Lire la suite
découvrez les meilleures stratégies seo pour améliorer la visibilité de votre site web et augmenter votre trafic organique grâce au référencement naturel.
Organic referencing (SEO)
5 February 2026

Search Engine Optimization in the Age of Artificial Intelligence: Innovative Challenges and Emerging Strategies – Nice Côte d’Azur Chamber of Commerce and Industry

By 2026, the search engine optimization (SEO) landscape is undergoing a radical transformation, propelled by the massive rise of artificial intelligence (AI). Search engines are no longer content with simply targeting keywords; they now seek to understand the context, intentions, and even emotions behind each query. The growing power of AI algorithms, like those that […]

Lire la suite
Devis rapide