Advertising: The reasons for Google’s backtracking on the removal of third-party cookies

The world of digital advertising is going through a period of unprecedented turbulence. For several years, American web giant Google has pledged to gradually phase out third-party cookies, the small files that track users’ browsing habits for advertising purposes. However, in 2025, a completely different scenario is emerging: Google’s backtracking on this promise raises fears […]

Google Abandons the Idea of ​​Deleting Third-Party Cookies: What Are the Real Motives?

Summary Why Maintaining Third-Party Cookies Remains at the Heart of Google’s Strategy in 2025 In 2025, Google’s decision not to permanently remove third-party cookies from Chrome shocked the web industry. Initially, everything seemed to point to a planned end to these trackers, considered a symbol of mass surveillance and a clear obstacle to privacy protection. […]