Google Ads cost per click is almost completely stagnant
Digital marketing is experiencing an unexpected period of calm, particularly regarding cost per click (CPC) on Google Ads. After years of steady increases, the trend…
Tag : online advertising
Leboncoin demands 952 million euros from Google for its online advertising services
In 2025, the legal battle between Leboncoin, the iconic French classifieds platform, and Google, the world leader in digital marketing, reached an unprecedented level. The…
Leboncoin demands almost 1 billion euros from Google: the challenges of online advertising
Leboncoin denounces Google’s monopoly and demands nearly €1 billion in the battle for online advertising In a context where the French digital market is becoming…