Digital Marketing Consultant

SEO Consultant
in Lyon

SEO / SEA & Social Ads expert at DIOQA, SEO consultant in Lyon and the Jura.
I turn your online visibility into a lasting growth driver, in English or French.

My background & projects

47 websites optimized · 2,400+ pages deployed · 8 years of experience

Free tool · 100% AI

Audit SEO in seconds

A score out of 100, strengths, critical weaknesses and 3 priority actions. In under 15 seconds (report in French).

⚡ Limit: 5 audits / day / IP — data cached for 24 hours. No sign-up required.

SEO Consultant Lyon

Expert in SEO, GEO & Google Ads in Lyon

Kevin Grillot is an independent SEO consultant in Lyon, certified by Google, Semrush and HubSpot (22 certifications). As a freelance SEO and Google Ads consultant, I work with small businesses, independent professionals and online stores across the Auvergne-Rhône-Alpes and Bourgogne-Franche-Comté regions, and with English-speaking businesses in Lyon and Geneva, to turn their website into a real growth driver.

My approach combines organic search (SEO), Generative Engine Optimization (GEO) for ChatGPT, Perplexity and Gemini, as well as paid advertising (Google Ads, Meta Ads). Every project starts with a complete SEO audit : technical, content, backlink and competitor analysis. I then put in place a tailored strategy focused on measurable ROI, not vanity traffic.

Specialized in local SEO for tradespeople, independent professionals and local shops, I have already deployed more than 2,400 optimized pages across 16 cities (Lyon, Villeurbanne, Dijon, Besançon, Belfort, Nevers...) covering 20 trades. Whether you are a plumber in Lyon, an osteopath in Dijon or a lawyer in Besançon, I know how to get you into the Google top 3 and into the answers of generative AI.

“85% of SEO clicks go to the top 3 Google results (source: Backlinko 2024). With the arrival of AI Overviews and the rise of ChatGPT as a search engine, being visible is no longer enough: you need to be cited. »

In numbers

8 years of SEO, measurable results

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Websites optimized
0
Pages deployed
0
Certifications
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Of SEO experience
Case study

From 1,200 to 21,400 visitors/month

Aide BTS Assurance — my own website in the BTS Insurance niche, 14 months of SEO strategy

📈 Organic traffic growth

1.2kM1
1.9kM3
3.4kM5
5.8kM7
9.1kM9
13kM11
21.4kM14

+1683%

SEO traffic

180

Long-tail articles

Top 3

On 47 keywords

⚠️ The challenge

A young website in a very seasonal education niche (a French insurance diploma), with no keyword strategy. Competing with large training portals and schools. No brand awareness yet.

🎯 The strategy

A complete topic cluster around the diploma (exams, courses, past papers, careers). 180 long-tail articles. Targeted white-hat link building (47 DR>40 links).

✅ The result

21,400 visits/month from a highly qualified student audience. The website became a reference in its niche in 14 months.

Calculator

Calculate your 12-month SEO ROI

Estimate based on real benchmarks from my portfolio (2% conversion rate, 30% margin)

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€
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12-month estimate

Additional SEO revenue

+0 €

Total investment

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Net ROI

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Discuss your project

⚠️ Indicative estimate based on an average +180% SEO traffic growth over 12 months. Results vary by industry and competition.

Where I work

SEO consultant in Lyon, Geneva & eastern France

Based in Lyon, I work on site across the region and remotely everywhere else, including Geneva. See my SEO services for your city (pages in French):

Strong local expertise in the Jura : SEO Consultant Jura (Lons-le-Saunier, Dole, Champagnole and the whole department).

Based somewhere else, in France or Switzerland? Contact me, I work remotely wherever you are.

Comparison

Freelance consultant vs Agency vs DIY

Choosing the right SEO partner changes your whole ROI

DIY ⭐ Freelance consultant SEO agency
Monthly cost 0 € + your time 800 - 3 000 € 3 000 - 15 000 €
Time to results 12 - 24 months 4 - 6 months 6 - 9 months
Expertise To be learned Dedicated senior Varies (often junior)
Responsiveness 100 % 24-48 h 5-10 days
Engagement None No commitment 12-24 months
Best for Hobbyists,
personal blogs
Small businesses,
online stores
Large accounts,
Multinationals

Work with a freelance consultant

Method

My process in 5 steps

From the initial audit to monthly reporting, a method proven on 47 websites

1

Full audit

Technical + content + competitors + backlinks. 40+ page report.

2

Tailored strategy

Topic clusters, editorial calendar, link building roadmap, target KPIs.

3

Implementation

On-page optimization, content, schema, performance, white-hat link building.

4

Weekly monitoring

Rankings, Search Console, indexing, alerts. Continuous adjustments.

5

Monthly reporting

A clear dashboard (traffic, leads, SEO revenue). Review call + next month's plan.

SEO Consultant FAQ

Your questions, my answers

How much does an SEO consultant in Lyon cost?

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A freelance SEO consultant in Lyon typically charges between €500 and €1,500 per month for ongoing support, or €80 to €150 per hour for one-off work. My full SEO audits start at €800 and my monthly support starts at €600/month. The budget depends on your competition, your goal (local or national) and how much content needs to be produced.

What is GEO (Generative Engine Optimization)?

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GEO is the optimization of your content so that it gets cited by generative AI engines such as ChatGPT, Perplexity, Gemini or Claude. Unlike classic SEO, which targets Google rankings, GEO works on semantic structure, factual data, E-E-A-T signals and presence on the sources LLMs crawl. It has become essential since Google introduced AI Overviews in 2025.

What is the difference between SEO and GEO?

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SEO (Search Engine Optimization) optimizes your website to rank in traditional Google results. GEO (Generative Engine Optimization) optimizes your content to be cited by AI. SEO measures rankings and traffic; GEO measures mentions and brand awareness. The two are complementary: good SEO makes GEO easier, but GEO requires specific techniques (factual structure, schema, citations).

How long does it take to see the first SEO results?

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For a new website, allow 4 to 6 months to see first rankings on low-competition searches, and 9 to 12 months for significant revenue results. For an existing website, quick wins are possible within 1 to 3 months through on-page optimization and fixing technical issues. Local SEO often delivers faster results (2 to 4 months) than national SEO.

Why choose a freelance SEO consultant rather than an agency?

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A freelance SEO consultant like me gives you a single point of contact (you work directly with the expert), rates 30 to 50% lower than an agency, faster responses and tailored support. An agency makes sense for budgets above €3,000/month or projects that need several profiles in parallel (development, design, copywriting).

What are your SEO certifications?

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I hold 22 certifications: 12 from Google (Ads Search, Display, Shopping, Video, Performance Max, Analytics GA4 and more), 7 from Semrush (SEO fundamentals, content, GA4 for SEO) and 3 from HubSpot (Inbound Marketing, Content Marketing, Marketing Hub). All of them can be checked on my certifications page.

Do you work with small local businesses?

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Yes, local SEO is my specialty. I work with plumbers, electricians, osteopaths, lawyers, real estate agents, personal trainers and many other local businesses in the Lyon area and eastern France, and with English-speaking businesses in Lyon and Geneva. My €500 Local Website + SEO support offer is designed for businesses that want qualified leads quickly.

Do you also run Google Ads and Meta Ads?

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Yes. As an SEA and Social Ads expert at DIOQA, I manage Google Ads (Search, Shopping, Performance Max) and Meta Ads (Facebook, Instagram) campaigns. I often recommend combining long-term SEO with Google Ads for immediate results. GA4/GTM tracking and Looker Studio reporting included.

How does an SEO audit work?

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My SEO audit has 5 steps: (1) technical audit (Core Web Vitals, indexing, robots, sitemap), (2) content audit (keywords, search intent, existing content), (3) backlink analysis (link profile, anchors, authority), (4) competitor analysis (top 10 vs you), (5) prioritized action plan. Deliverable: a 30 to 50 page PDF report + a review call, in English or French. Turnaround: 7 to 14 days.

How do I get a quote?

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You can book a free 30-minute discovery call via Calendly at the bottom of this page, or use the contact form. I reply within one business day. The first meeting is always free and without commitment, to understand your needs and suggest the right strategy.
Free resource

Free local SEO checklist — 15 points to check

Download the checklist (in French) and check whether your website is optimized for Google.

  • 15 essential points for local SEO
  • Actionable, printable format
  • Used by 200+ business owners

Your data stays private. No spam.

Expertise 360°

I don't just "do websites". I build complete acquisition systems, from pure technical work to the final conversion.

Organic

Technical SEO

Rank your website for the searches that bring in business, not just traffic.

  • Technical & content audit
  • Link building strategy
  • On-site optimization
Semrush Ahrefs Screaming Frog
Paid

SEA & Social Ads

Speed up your growth with highly targeted campaigns built for immediate ROI.

  • Google Ads (Search/Shopping)
  • Meta Ads (FB/Insta)
  • Advanced tracking (GTM)
Google Ads Looker Studio
Tech

Dev & Auto

Save time and streamline your processes with code and automation.

  • Fast WordPress websites
  • Scraping (Python/NoCode)
  • Automation (Make)
WordPress Make Python
Data

Analytics & CRO

Analyze user behavior to maximize your conversion rates.

  • Data analysis (GA4)
  • UX/UI design & mock-ups
  • A/B Testing & Heatmaps
GA4 Figma Hotjar
Expert recognition

GOOGLE CERTIFICATIONS

Official validation of my technical and strategic skills by Google.

Exp: 31/01/2026

Google Ads Display

Valid
Exp: 01/02/2026

Ads & AI Performance

Valid
Exp: 01/02/2026

Google Analytics (GA4)

Valid
Exp: 01/02/2026

Expert Google Analytics

Valid
Exp: 18/02/2026

Google Ads Search

Valid
Exp: 01/03/2026

Google Shopping & AI

Valid

News & insights

Latest articles

SEO news, tool tests, algorithm updates explained — my research, free to read.

See all articles

Book a discovery call

30 free minutes, no commitment. I'll explain how to boost your visibility.

Quick quote