Ressources & Veille Stratégique

LE LABO DIGITAL :
EXPERTISES SEO, SEA & GROWTH

Bienvenue dans mon espace de réflexion. Ici, je ne me contente pas de suivre les tendances du marketing digital, je les décortique. De la stratégie d'acquisition pure à la technicité du référencement naturel, chaque article est le fruit d'expériences terrain concrètes pour booster votre visibilité.

Au-delà des algorithmes, je crois en la puissance de l'image. C'est pourquoi je développe en parallèle Kapture Drone, mon projet dédié à la captation par drone, offrant une perspective aérienne unique pour enrichir le storytelling des marques.

Découvrir toutes les formations

découvrez comment l'intelligence artificielle transforme la publicité de recherche, en optimisant les campagnes, en personnalisant les annonces et en améliorant le retour sur investissement. explorez les tendances clés et l'avenir de la recherche publicitaire à l'ère de l'ia.

Google Ads (SEA)

The impact of AI on the evolution of search advertising

Faced with the explosion of data and rapidly evolving technologies, digital marketing is at a turning point. Artificial intelligence (AI) is profoundly transforming the way companies approach search advertising, bringing about changes that are as dramatic as they are essential. In 2025, AI is no longer an option but a necessity to dominate the competitive […]

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découvrez notre collection d'images captivantes et inspirantes, idéales pour embellir vos projets, blogs ou présentations. explorez un vaste choix de photos de haute qualité dans diverses catégories.

Organic referencing (SEO)

9 June 2025

Recipes: Reasons Why Your Images Aren’t Showing Up on Google

The challenges of displaying images in Google search: understand why your recipes are not displayed In the culinary and SEO world, the visibility of images plays a crucial role in attracting the eye and generating traffic. However, many content creators, whether bloggers, chefs or amateurs, find that their beautiful recipe photos are not displayed in […]

découvrez comment optimiser votre présence en ligne avec google performance. améliorez votre référencement, analysez vos données et boostez votre visibilité pour atteindre vos objectifs marketing.

Business management

9 June 2025

Google’s performance: revenue, profits, workforce, and cash flow

Google’s Performance in 2025: A Comprehensive Look at Its Revenue, Profits, Headcount, and Cash Flow For several years, Google, under the Alphabet banner, has remained a key force in the digital world. Its business model extends far beyond simple search, encompassing sectors as diverse as cloud computing with Google Cloud, video with YouTube, and mobility […]

découvrez comment les bénévoles transforment des vies et soutiennent des causes essentielles. rejoignez-nous pour explorer des opportunités de bénévolat et participez à des initiatives qui ont un impact positif sur votre communauté.

Entrepreneurship

9 June 2025

Adie launches a call for volunteers in Landes to support entrepreneurship

Increased support for entrepreneurship in the Landes region thanks to Adie’s call for volunteers In a context where local development, innovation, and solidarity are becoming increasingly important, Adie is launching a call for volunteers to support entrepreneurial momentum in the Landes region. With the aim of revitalizing an often fragile economic fabric and encouraging the […]

découvrez l'univers du marketing digital : stratégies innovantes, outils performants et tendances actuelles pour booster votre visibilité en ligne et atteindre vos objectifs commerciaux.

Business management

9 June 2025

Understanding digital marketing: challenges, professions and remuneration

The Challenges of Digital Marketing in 2025: Why It’s Essential for Every Business In a world where every digital interaction influences purchasing decisions, digital marketing is emerging as a key driver of growth. With over 90% of French households connected to the internet, it’s becoming difficult for a brand to ignore this revolution. Businesses, large […]

découvrez google maps, l'outil indispensable pour explorer le monde. naviguez facilement, trouvez des lieux, planifiez des itinéraires et découvrez des informations locales, le tout à portée de main. profitez d'une expérience de navigation optimale avec des cartes détaillées et des vues à 360°.

Local SEO

9 June 2025

The influence of Google maps on your local SEO

In the frantic race to dominate their local market, many businesses are turning to sophisticated digital strategies. Among these, Google Maps integration plays an often underestimated, yet fundamental, role in local SEO. In 2025, as competition becomes increasingly fierce, understanding this influence is essential for any business wishing to stand out in its region. The […]

découvrez les clés de l'entrepreneuriat : stratégies, conseils pratiques et inspiration pour lancer et développer votre entreprise avec succès. rejoignez une communauté dynamique d'entrepreneurs passionnés et transformez vos idées en réalités.

Entrepreneurship

8 June 2025

Engie Open Biarritz: harmony between entrepreneurship and elite sport

In Biarritz, an exceptional event brilliantly blends the worlds of elite sport and entrepreneurship: the Engie Open. More than just a women’s tennis tournament, this event has become a true laboratory of ideas, where performance, innovation, and collaboration intertwine to thrill the entire Basque coast. In 2025, this international event doesn’t just organize sporting battles; […]

découvrez l'univers captivant de la publicité : stratégies innovantes, tendances actuelles et conseils pratiques pour améliorer votre visibilité et atteindre votre public cible. transformez votre approche marketing avec des solutions créatives et percutantes.

Google Ads (SEA)

8 June 2025

Google introduces advertising to its AI-enhanced search engine

For over a year, Google has been experimenting with its “AI Overviews,” synthetic answers generated by AI that appear in a box above traditional results. This format, already appreciated by many users for its speed, is becoming the site of advertising experiments. In 2025, this innovation will enter a more mature phase, with the addition […]

découvrez l'intelligence artificielle (ia), ses applications innovantes, ses avancées technologiques et son impact sur notre quotidien. explorez comment l'ia transforme divers secteurs et améliore nos vies.

Well-being

8 June 2025

AI: A revolution that challenges our dependence on Google

A radical transformation of online search: the arrival of AI is disrupting our habits Since the emergence of ChatGPT in November 2022, the internet search landscape has undergone an unprecedented transformation. What was once a simple list of links has been transformed into synthetic, relevant, and often contextual answers, thanks to the integration of generative […]

découvrez l'univers de l'entrepreneuriat : conseils, stratégies, et inspirations pour devenir un entrepreneur à succès. que vous soyez au début de votre aventure ou en quête d'innovation, trouvez ici les ressources nécessaires pour réaliser vos ambitions.

Entrepreneurship

8 June 2025

Créa’Boost in Blois: an inspiring meeting to launch into entrepreneurship

A highlight day in Blois: Créa’Boost, driving force of local entrepreneurship in 2025 At the end of May 2025, the city of Blois hosted for the first time an event which promises to transform the vision of many project leaders: Créa’Boost. This event, combining training, networking and inspiration, aims to encourage the creation and takeover […]

découvrez l'univers fascinant de l'intelligence artificielle (ia) et explorez ses applications innovantes qui transforment notre quotidien. plongez dans les avancées technologiques et les enjeux éthiques qui entourent l'ia, pour comprendre comment elle façonne notre avenir.

Google Ads (SEA)

7 June 2025

Online Advertising: AI’s Revolutionary Impact on Google’s Dominance

The Rise of Artificial Intelligence: A Decisive Turning Point in Online Advertising Against Google In 2025, the digital advertising landscape will undergo a radical transformation. Google’s near-absolute dominance in the online search market is being challenged by the emergence of new players and, above all, by the rise of artificial intelligence. The US courts recently […]

The impact of AI on the evolution of search advertising

Recipes: Reasons Why Your Images Aren’t Showing Up on Google

Google’s performance: revenue, profits, workforce, and cash flow

Adie launches a call for volunteers in Landes to support entrepreneurship

Understanding digital marketing: challenges, professions and remuneration

The influence of Google maps on your local SEO

Engie Open Biarritz: harmony between entrepreneurship and elite sport

Google introduces advertising to its AI-enhanced search engine

AI: A revolution that challenges our dependence on Google

Créa’Boost in Blois: an inspiring meeting to launch into entrepreneurship

Online Advertising: AI’s Revolutionary Impact on Google’s Dominance

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