Logo Kevin Grillot
Ressources & Veille Stratégique

LE LABO DIGITAL : EXPERTISES SEO, SEA & GROWTH

Bienvenue dans mon espace de réflexion. Ici, je ne me contente pas de suivre les tendances du marketing digital, je les décortique. De la stratégie d'acquisition pure à la technicité du référencement naturel, chaque article est le fruit d'expériences terrain concrètes pour booster votre visibilité.

Au-delà des algorithmes, je crois en la puissance de l'image. C'est pourquoi je développe en parallèle Kapture Drone, mon projet dédié à la captation par drone, offrant une perspective aérienne unique pour enrichir le storytelling des marques.

Découvrir toutes les formations
découvrez l'a/b testing, une méthode efficace pour comparer deux versions d'une page ou d'une campagne afin d'optimiser vos performances et améliorer vos résultats marketing.
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What is A/B testing and how can you use it to improve your results?

Navigating the turbulent waters of digital marketing in 2026 requires much more than intuition or flair. It’s about precision, reliable tools, and a rigorous course. A/B testing has become the essential compass for any digital captain aiming to steer their ship safely to port—that is, toward conversion. Far from being a mere technological gimmick, this […]

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découvrez des outils et techniques avancés pour analyser vos données et optimiser vos performances grâce à l'analytics.
Business management
16 February 2026

How analytics improves understanding of cross-cutting terms in your business

Navigating the murky waters of corporate organization requires more than just intuition; it demands precision tools. In 2026, as traditional hierarchical structures give way to interconnected networks, the ability to decipher each department’s language becomes vital. Misunderstandings between technical leadership, marketing, and human resources are not mere rumors, but genuine obstacles to performance. Analytics is […]

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améliorez votre visibilité digitale grâce à des stratégies efficaces en référencement, marketing en ligne et présence sur les réseaux sociaux.
Local SEO
16 February 2026

GEO & SEO: Optimize your digital visibility with innovative strategies in the age of artificial intelligence

As we approach 2026, the digital marketing landscape finds itself at a strategic crossroads where GEO & SEO are no longer limited to traditional techniques. The rapid emergence ofartificial intelligence (AI) is profoundly transforming how businesses seek to position themselves online. The ability to combine local SEO with innovative SEO techniques is becoming crucial for […]

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découvrez comment utiliser chatgpt pour optimiser vos campagnes publicitaires et engager efficacement votre audience grâce à l'intelligence artificielle.
Data
16 February 2026

ChatGPT rolls out its ads in the United States: discover the lessons learned from the first tests on OpenAI’s marketing strategy

In 2026, the revolution in the world of artificial intelligence continues its advance with an unexpected twist: the integration of advertising into ChatGPT, OpenAI’s flagship conversational platform. After years of success without a true monetization strategy, the company has decided to bring advertising into the daily lives of its 800 million weekly users, initiating a […]

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découvrez ce qu'est le taux de clics (click-through rate), comment le mesurer et les meilleures stratégies pour l'optimiser afin d'améliorer la performance de vos campagnes marketing en ligne.
Organic referencing (SEO)
14 February 2026

How to improve your click-through rate to boost your traffic in 2026

In 2026, the battle for internet users’ attention will reach unprecedented heights. As search algorithms increasingly prioritize relevance and user experience, click-through rate (CTR) will become the essential barometer of digital performance. Simply appearing on the first page is no longer enough; you must convince users, in a fraction of a second, that your content […]

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découvrez comment l'intelligence artificielle stimule la croissance du trafic en optimisant les stratégies numériques et en améliorant l'engagement utilisateur.
Organic referencing (SEO)
14 February 2026

AI-generated traffic is growing rapidly, while organic traffic is declining.

By 2026, the web traffic landscape is undergoing a true transformation, with the rise of artificial intelligence radically disrupting browsing habits and visitor acquisition. The growth of AI-generated traffic, often underestimated just a few years ago, is now reaching phenomenal proportions, oscillating between a technological explosion and a major strategic challenge for digital marketing specialists. […]

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