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Entrepreneurship

28 August 2025

The Entrepreneurship Bus stops in Cher thanks to the initiative of BGE Berry-Touraine

The Entrepreneurship Bus in Cher: An Initiative Boosting Local Development In 2025, the entrepreneurship landscape in central France will undergo a decisive shift. BGE Berry-Touraine, a network committed to entrepreneurial support, is rolling out an innovative initiative: the relocation of the Entrepreneurship Bus to Cher. This initiative is not just a means of communication, but […]

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Local SEO

28 August 2025

Optimize Your Local Visibility: The Essential Checklist for Your Google Business Profile [SEO Summer Reload #8]

Reveal the potential of your local business with an effective Google My Business strategy In 2025, the competition to attract local customers has never been fiercer. Whether you run a boutique, a restaurant, or a local service, appearing at the top of results on Google Maps or Google Search is becoming crucial. The power of […]

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Google Ads (SEA)

28 August 2025

The big Google announcements you missed this summer

During the summer of 2025, Google once again shook up the market with its major announcements, but not all of them garnered the same attention. While the September back-to-school season saw Apple unveil its new iPhone 17, Google preferred to play the card of discreet but effective innovation under the scorching August sun. The Mountain […]

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Organic referencing (SEO)

28 August 2025

Google reassures: images created by AI do not impact your SEO, but be careful about their use!

In a world where artificial intelligence is radically transforming digital content creation, the issue of SEO is becoming more crucial than ever. The year 2025 confirms that the integration of AI-generated images, such as those from Midjourney or Stable Diffusion, does not directly harm performance on Google or Bing. However, this new wave raises questions […]

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Entrepreneurship

28 August 2025

Dynamic collaboration: Vietnam and India join forces to propel startups with the “Startup Flight” initiative

A Strategic Alliance for Innovation between Vietnam and India through “Startup Flight” In an international context where tenacity and adaptability are becoming essential, Vietnam and India are leading the way with strengthened collaboration in the startup sector. For several years, these two nations have been cultivating their relationship in key sectors such as the economy, […]

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News

28 August 2025

Claude AI appears on Chrome: a promising experiment combining practical benefits and security issues

A Major Innovation in the Integration of Artificial Intelligence: Claude Arrives on Chrome In 2025, the technology scene is witnessing a quiet but powerful revolution. The Claude extension for Chrome, developed by Anthropic, represents a decisive turning point in the way artificial intelligence is integrated into our daily browsing. While Google and other industry giants […]

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Entrepreneurship

27 August 2025

Stand out with franchising: a winning strategy for entrepreneurs in Pau

As 2025 approaches, Pau is establishing itself as one of the French cities where franchise entrepreneurship is experiencing unprecedented growth. The local economic dynamic is enriched by a diversified commercial fabric, thanks in particular to the “Dare to Franchise” initiative, the second edition of an ambitious program aimed at strengthening the city’s economic attractiveness. Initiatives […]

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Tracking

27 August 2025

Building an Effective Redirection Plan with Screaming Frog and the Use of Vector Embeddings

Optimizing Redirect Management with Screaming Frog: The New Frontier of SEO in 2025 In the vast world of SEO, mastering the art of redirect planning has become a crucial step to ensure traffic continuity and preserve SEO assets. 2025 is undergoing rapid change, with the emergence of innovative techniques such as semantic analysis using vector […]

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Entrepreneurship

27 August 2025

Support and Resources for Women’s Entrepreneurship: A Guide for Women’s Associations

In 2025, female entrepreneurship will experience remarkable growth, particularly in Africa where the percentage of women running a business stands at 25.9%, according to the 2016/17 Global Entrepreneurship Monitor (GEM) report. In this context, women’s associations play a central role in supporting talent, encouraging innovation and fostering the creation of an environment conducive to the […]

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News

27 August 2025

Google Anti-Spam Algorithm Update: What’s New in August 2025?

In 2025, Google is redoubling its efforts to refine its anti-spam tools, launching a new update in August. This move is part of a series of actions intended to preserve the quality of search results in the face of an increase in misleading or questionable practices. The year proved to be particularly dynamic, with several […]

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