The rise of generative AI answer engines is challenging Google’s dominance in online search
In 2025, the online search landscape is undergoing a dramatic transformation. The meteoric rise of answer engines powered by generative AI, such as OpenAI’s ChatGPT, Claude, and Bing AI, is beginning to disrupt Google’s historical legitimacy. Traditional search, with its long lists of blue links and endless clicks, almost seems like a thing of the […]