SEO Consultant
Geneva

SEO in Geneva: one city, two search audiences

Geneva is a French-speaking city with one of the largest international communities in Europe: international organizations, NGOs, multinational headquarters, private banks, and the thousands of employees and families who come with them. For a local business, this means two audiences searching in two languages. Local customers type their searches in French on google.ch; expats and international staff very often search in English.

A website that serves only one of them leaves half of the market to its competitors. A website that tries to serve both with a single machine-translated version usually ranks for neither.

What makes a bilingual website rank

One URL per language

Search engines index URLs, not languages. A French page and its English equivalent need two distinct addresses, linked to each other with hreflang tags (fr-CH, en), and no automatic redirection based on the visitor’s browser: Google crawls mostly without a language preference, and a redirect hides one version from it.

Keyword research in each language

What a French-speaking Genevan types is rarely the translation of what an English-speaking expat types. “Dentiste Genève” and “English-speaking dentist Geneva” are two different searches, with different competitors. Each version of the website needs its own research, its own titles and its own descriptions.

Local signals

On google.ch, a Geneva business competes with Swiss websites and with French websites from the surrounding area. The businesses that win the local searches have a complete Google Business Profile, consistent contact details across Swiss directories, and pages that clearly state where they work.

How I work with Geneva businesses

I am based in Lyon, under two hours from Geneva. Most SEO work is done remotely — audits, content, technical fixes, reporting — through video calls, shared documents and access to your Search Console and analytics. Meeting in person remains possible when a project calls for it.

I work in English and French: audits, calls and reports in the language your team prefers, and content written for each of your audiences. When you need results quickly, Google Ads campaigns in both languages can run while organic traffic builds up.

My background: SEO and Google Ads consultant at the DIOQA agency since 2022, a Master’s degree from Ynov Lyon, 22 certifications from Google, Semrush and HubSpot, and a portfolio of my own websites where I test what works before recommending it. For businesses in Lyon itself, see my SEO services in Lyon.

I invoice in euros. The first conversation is free: we look at your website and your real position, and if I have nothing useful to offer, I will tell you.